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Longchamp promotes latest collection with online drama

30 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

Longchamp Paris, the luxury bag brand, has today (30 November) launched an online drama set at a fictional fashion magazine to advertise its latest ready-to wear-collection.

Ultimo to enter FMCG arena with beauty line

30 Nov 2011 | by Sarah Shearman

Lingerie brand Ultimo is making its first foray into FMCG products with the launch of a branded beauty range.

M&S rapped over 'irresponsible' lingerie bus ad

30 Nov 2011 | by Sarah Shearman

Two outdoor Marks and Spencer lingerie ads have been censured by the ASA, after the authority received complaints that they over-sexualised woman and could be seen by children.

Topman 'Generation' by M&C Saatchi

29 Nov 2011

Topman has launched an online cross platform magazine called Topman Generation, by M&C Saatchi Mobile.

Brand manager of the week: Anna Holloway, Head of marketing, Look Fantastic

29 Nov 2011

- Describe yourself in three words. Positive, energetic, friendly. - How would you define marketing? The basics centre on applying common sense and seeing the bigger picture. It's also about being creative, making decisions and aiming to make your brand the best it can possibly be. - What would...

Adidas Originals 'I am the PSM' by Stink

28 Nov 2011

Adidas has released an online film featuring Pauli Stanley-McKenzie, aka "The PSM", the drummer for the pop group Gorillaz.

Fred Perry targets 'working class' kids with table tennis sponsorship

25 Nov 2011 | by Matthew Chapman

Clothing brand Fred Perry is bolstering its ties with grassroots table tennis as part of its strategy of staying true to its brand heritage.

ASA insists Littlewoods' Christmas ad complaints will not be investigated

25 Nov 2011 | by Nicola Clark

The Advertising Standards Authority (ASA) has confirmed it is refusing to investigate Littlewoods' Christmas ad, which is on course to become the most complained-about campaign of 2011.

What niche social networks can do for your brand

25 Nov 2011 | by Sarah Shearman

With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.

Foot Locker appoints AMV to European advertising task

24 Nov 2011 | by Anne Cassidy

Foot Locker Europe has hired Abbott Mead Vickers BBDO to handle its advertising account across Europe.

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