Digital report: Ecommerce - The great ecommerce opportunity
11 Nov 2011 | by Adam Woods
Ecommerce is revolutionising the business landscape and, as every brand has the potential to become a retailer, the stakes are high, writes Adam Woods.
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Jimmy Choo founder moves on after 15 years
14 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
The woman who co-founded and built Jimmy Choo into a global luxury brand, Tamara Mellon, has departed only months after its £500m acquisition by fashion group Labelux.
Digital report: The mobile challenge
11 Nov 2011 | by Nicola Clark
Mobile was slow to take off, but the proliferation of smartphones has revolutionised the customer journey and made it impossible to ignore the role of this marketing channel, writes Nicola Clark.
Debenhams enlists new designers for menswear challenge
10 Nov 2011 | by Rachel Barnes
Debenhams is hoping to inject a younger, edgier style into its menswear, with the launch of a competition to find up-and-coming designers.
Boxfresh renews sponsorship of NME Best New Band
09 Nov 2011 | by Sophie Maden
Boxfresh, the British clothing brand, has been chosen to be the official fashion partner for the NME Awards for the second consecutive year.
Ann Summers 'sexy uncovered' by Goodstuff
09 Nov 2011
Ann Summers has launched its first-ever TV ad with a two-minute "superspot" and social media event.
Watchdog bans Drop Dead ad featuring skinny model
09 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
The Advertising Standards Authority (ASA) has banned an ad for clothing brand Drop Dead, for using a model who appears underweight, while H&M avoids censure.
Marc Jacobs ad banned over child sexualisation complaints
09 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
A Marc Jacobs ad featuring 'Twilight' actress Dakota Fanning showcasing the brand's Oh Lola! perfume has been banned by the advertising watchdog, as it could be seen to sexualise a child.
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.
Helen Edwards on Branding: Sixty is the new old
09 Nov 2011 | by Helen Edwards
Marketing to old people is increasingly important for brands as the median age of Europeans rises.
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