How ad engagement differs by gender
29 Jul 2011 | by Richard Morris
On average, women pay more attention to ads than men, writes Richard Morris, deputy managing director, Carat.
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Britain's reality TV addicts
25 Aug 2011 | by Ashley Underwood
Female reality TV fans are twice as likely as the average woman aged 15-34 to be influenced by celebrities in their purchase decisions, writes Ashley Underwood, senior strategy executive at Kantar Media.
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