For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer performing counterparts, writes Stuart Whitwell, managing director, Intangible Business.
Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.
Luxury brands using social media have to walk the tightrope between accessibility and exclusivity, writes Jane Simmonds, managing partner of Conran Design Group.
Weight Watchers is kicking off 2012 with its biggest-ever TV campaign, featuring Alesha Dixon singing a new company 'anthem' based on members' stories.
Campaign brings you the ads that celebrities should not be forgiven for being involved with. Culprits include Vernon Kay, Jenson Button and Jarvis Cocker.
No celebrity list would be complete without at least one mention of David Beckham, but welcome appearances from Einstein, Van Damme and Madness brought some blessed variety this year.
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
Asos.com marketing director Clare Dobbie has parted ways with the online fashion retailer after joining the company in March last year.
With girl band Little Mix taking 'The X Factor' winners' crown, we take a look behind the scenes of Marks and Spencer's Christmas ad featuring the final contestants.
Debenhams is expanding its designer collaboration Editions brand into homewares in spring in an effort to create a more trend-led offer, with designs prominently featuring British motifs.
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