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LONDON - Tissot will incorporate augmented reality into its latest advertising campaign allowing customers to 'try on' its new range of watches.
LONDON - Holy Moly, the independent celebrity gossip website, is bringing back its footballing equivalent Goaly Moly in time for this summer's World Cup, after clinching a sponsorship deal with JD Sports.
LONDON - Ethical surf clothing company Finisterre has appointed Creston Group's Delaney Lund Knox Warren as its first retained agency without a pitch.
LONDON - High-end shoe brand Jimmy Choo is running a real-time treasure hunt around London, using location-based social media tool Foursquare.
LONDON - Madonna will continue to be the face of Dolce & Gabbanna and will star in the label's autumn/winter 2010 ad campaign.
View the complete top 100 table from Millward Brown Optimor's BrandZ study.
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
LONDON - Asda has decided to consult influential online community Mumsnet on whether it should sell an item of children's clothing following a row over Primark's padded bikini top for seven-year-olds.
LONDON - Helen Edwards, co-founder of marketing consultancy Passionbrand, is this week joining Marketing magazine's line-up of expert columnists.
LONDON - Burberry, the British luxury fashion brand, has appointed Universal McCann to handle its global media planning and buying business.
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