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Close-Up: Why spending heavily on advertising is the latest fashion on the high street

29 Oct 2010 | by Sara Kimberley

Retailers are relying on big agencies and major ad campaigns to keep them ahead of the competition, Sara Kimberley explains.

Helen Edwards on Branding: A new consumer champion

26 Oct 2010 | by Helen Edwards

With the demise of Consumer Focus comes an opportunity for marketers to gain competitive edge.

Calvin Klein ads banned for promoting rape

25 Oct 2010 | by Staff

SYDNEY - A controversial Calvin Klein jeans ad campaign has been pulled from billboards after the Australian advertising watchdog found it was suggestive of rape and violence to women.

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.

RFU signs deal with clothes brand Eden Park

20 Oct 2010 | by John Reynolds

The England rugby team, in a cross-channel sartorial makeover, are to be kitted out in stylish French clothes as part of a new commercial deal with Eden Park.

Helen Edwards on Branding: No clear line of insight

20 Oct 2010 | by Helen Edwards

Marketers should view with some scepticism the 'insights' presented to them by research agencies.

John Lewis beats M&S as UK's best high-street website

19 Oct 2010 | by Ben Bold

User-experience consultancy Webcredible has voted John Lewis the UK's best high-street retailer website of 2010, overtaking Marks & Spencer and WH Smith.

Asos retail sales rocket 50% in six months

14 Oct 2010 | by Katherine Levy

Asos, the online retailer, has seen its retail sales rise by 50% in the first half of its financial year, following its launch in the US last month.

Nike keen to extend Nike+ beyond running

13 Oct 2010 | by Daniel Farey-Jones

Nike is working on introducing versions of its Nike+ running monitoring system for other sports, according to its vice-president of digital sport, Stefan Olander.

Helen Edwards on Branding: Xerox means business

13 Oct 2010 | by Helen Edwards

The US corporation couldn't have a better leader than Ursula Burns as it aims to diversify its brand.

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