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Retailers are relying on big agencies and major ad campaigns to keep them ahead of the competition, Sara Kimberley explains.
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
Media focus on the US clothing company has not translated into higher sales.
Technology is enhancing the customer experience like never before.
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