MPG lands £2m Wrangler media planning and buying
31 Jul 2008 | by Ian Darby
LONDON - Wrangler, the jeans brand owned by VF Corp, has appointed MPG to handle its ?£2 million UK media planning and buying account.
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Hermes reviews pan-European media business
31 Jul 2008 | by Ian Darby
Hermes, the family owned luxury French fashion brand, is reviewing its pan-European media planning and buying account.
MindShare promotes Chadwick to head Nike globally
30 Jul 2008 | by Ben Bold
LONDON - MindShare Worldwide has appointed Jonathan Chadwick to head its international Nike account, moving him over from his role as managing partner across central Europe and Russia.
Supermarkets, hotels among sectors embracing the 'credit crunch' as part of their branding
29 Jul 2008 | by Gemma Charles
LONDON - The old adage advising against 'talking yourself into a recession' is being cast aside with gay abandon as brands put the economic slowdown at the heart of their marketing strategies.
Media: Hilfiger in ad-funded comedy programme
29 Jul 2008 | by Alison Donnelly
Fashion and lifestyle brand Tommy Hilfiger is to roll out an ad-funded programme on Paramount Comedy, promoting its range of watches.
Marketing to children and their parents
28 Jul 2008 | by SpeakersChannel.tv
In this SpeakersChannel.tv video senior marketers from organisations including Disney and Burger King discuss how to effectively and ethically market to children and their parents.
Data integrity management video webcast
28 Jul 2008 | by SpeakersChannel.tv
Speakers from the BBC, the DVLA, Capscan and Eurostar are among those offering insights in SpeakersChannel.tv's video on data integrity management.
Twentysix to design La Redoute website
25 Jul 2008 | by Jacquie Bowser
LONDON - Digital agency Twentysix has won a pitch to develop the website design and architecture for online fashion catalogue La Redoute.
Asda signs Shane Meadows for TV ad
25 Jul 2008 | by Kate Nettleton
Shane Meadows, the award-winning filmmaker, has directed Asda's latest ad for its George back-to-school clothing range.
The Week: Advertising news - Nike in 'Just do it' homage
25 Jul 2008
Nike has launched a global TV ad campaign to celebrate the 20th anniversary of its "Just do it" campaign.
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