Kellogg's ties with jeans website for slimming campaign
24 Dec 2008 | by Ed Kemp
LONDON - Kellogg's has agreed a partnership with online denim retailer ilovejeans.com to launch the Slimmer Jeans Challenge.
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Sweaty Betty awards affiliate marketing account to LinkShare
29 Dec 2008 | by Fiona Ramsay
LONDON - Sports clothing retailer Sweaty Betty has appointed LinkShare to promote web offers and drive online traffic with a new affiliate marketing programme.
Peter Jones of Dragons' Den to launch sock range
17 Dec 2008 | by Joe Thomas
LONDON - Dragons' Den entrepreneur Peter Jones, known for his garish hosiery, is planning to debut his own sock brand in the new year.
Campaign's top 10 celebrity ads of 2008
12 Dec 2008 | by Staff
LONDON - Campaign magazine unveils its list of the best celebrity ads from 2008.
MandMdirect.com appoints Sansom as marketing director
12 Dec 2008 | by Jacquie Bowser
LONDON - MandMdirect.com, the discount online fashion, sports and outdoor apparel retailer, has appointed former Otto Group business development director Neil Sansom as marketing director.
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
Fashion website promotes young designers with crowd-funding scheme
08 Dec 2008 | by Jennifer Whitehead
LONDON - Upcoming fashion designers are being given the opportunity to sell their clothes to a wider audience through a new website called Catwalk Genius.
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