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Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
LONDON - Nike has launched a new viral campaign which teams up with the Pink Panther and French football star Franck Ribery.
LONDON - 'Flash' sales could have a negative impact on brand image and long-term sales, according to industry experts.
Hotter Shoes, a footwear retailer, has unveiled a fresh look. Design agency Caulder Moore has developed a more 'emotionally engaging' brand image to appeal to consumers aged 45-plus with a youthful outlook.
Crystal-glass manufacturer Swarovski is to back its Crystallized - Swarovski Elements brand with a global web push.
LONDON - LK Bennett has launched a new click-and-buy video function on its website, allowing consumers to buy the new autumn and winter collections of clothing from an online video.
LONDON - Visa Europe has appointed former Leagas Delaney managing director Colin Clarke as its senior vice-president for brand management.
LONDON - In the issue dated 12 November 2008, Marketing published an article claiming that the Carbon Trust had said that Marks & Spencer had told the organisation that 'it is not focused on [environmental programme] Plan A in the current climate and is instead focusing on price'.
Sweaty Betty, the women's activewear brand, is marking its 10th year with the opening of a store, and a brand revamp through Caulder Moore. The store will be located on London's Carnaby Street.
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