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LONDON - NatMag Engage has agreed a deal with Kiwi to promote the footwear company's Smiling Feet gel cushion range across its women's magazine titles such as Company and Cosmopolitan.
LONDON - Adidas is launching a second global TV campaign featuring the All Blacks to tie in with this year's Rugby World Cup, using the idea of a field made from turf from the hometown of every player to have ever played for the team.
Adidas' latest "impossible is nothing" ad will feature four New Zealand All Blacks explaining the meaning behind the Haka, the traditional Maori dance performed before every game. The 60-second ad, created by 180 Amsterdam, features the All Blacks' captain Richie McCaw, Dan Carter, Rodney So'oialo and...
Online fashion retailer ASOS.com is launching a second customer magazine to boost its men's clothing business.
Bic is introducing a limited-edition variant of its Bic Select range for Christmas. The line comprises black and silver fountain, roller-ball and ballpoint pens in festive gift packs. The products are aimed at those looking for stocking fillers.
Anomaly, the independent agency founded by Carl Johnson, has been appointed by the sports shoe manufacturer Converse to handle creative work on its $20 million account.
COCA-COLA - HAPPINESS FACTORY - THE MOVIE CREDITS Project: Happiness Factory - The Movie Client: Nick Felder, group director for film and music production, Coca-Cola Brief: The Happiness Factory world is further developed to further illustrate and explore the magic Creative agency: Wieden Kennedy...
LONDON - Women's fashion retailer Karen Millen is to launch its first transactional website in September, which will allow consumers to purchase the full range of the label's products online.
LONDON - Notting Hill boutique Coco Ribbon has hired Blowfish Digital to handle its online marketing.
Four weeks is a long time in fashion, giving nascent weekly Look an edge in the race for readers.
