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Carat hires Denford for comms position

30 Nov 2007

Carat has strengthened its international planning offering by appointing the ex-JWT director Tom Denford.

Timberland kicks off agency search

30 Nov 2007 | by Kate Nettleton

Timberland, the clothing and footwear brand, is looking for an agency to handle its £5 million global advertising task.

The Work: New Campaigns - UK

30 Nov 2007

SONY VAIO - WEBSITE LIKE NO OTHER CREDITS Project: Website like no other Client: Hugo Feiler, general manager for audio marketing communications, Sony Europe Brief: Drive traffic to portal and encourage participation in script-writing challenge Creative agency: Fallon (in collaboration with Dare)...

Fashion brands slammed by WWF report

29 Nov 2007 | by Alex Donohue

LONDON - The World Wildlife Fund has criticised a host of global cosmetic and fashion brands for their environmental and ethical standards, singling out shoe and bag marque Tod's as the worst offender and L'Oreal as the best.

Branding: Design choice - Uniqlo, Oxford Street, London

28 Nov 2007 | by Richard Head, Associate planning director, Fitch

Japanese retailer Uniqlo opened two stores on Oxford Street on 7 November. Savvy fashion shoppers get the first European flagship at the posh end, and a support store at the other.

Branding brief: Po-Zu launches shoe cream

28 Nov 2007

Po-Zu, the eco-shoe brand, has launched a shoe cream. Made from coconut, it cleans and polishes shoes, but can also be used as a lip balm, hair conditioner or even eaten on toast.

Branding brief: Golddigga appoints t7F London

28 Nov 2007

Golddigga, a fashion brand aimed at teenage girls, has appointed t7F London to work on its brand communications. The agency will work alongside the Fresh Agency and incumbent design shop nzime.

NatMags to launch fashion and beauty festival

27 Nov 2007 | by Jacquie Bowser

LONDON - The National Magazine Company is launching a month-long festival, called 30 Days of Fashion & Beauty, in September next year.

The year's top 10 legal cases for marketers

27 Nov 2007 | by Nick Johnson

LONDON - From FIFA's legal wrangles with MasterCard to the latest on comparative ads, it has been a busy year in marketing law. Nick Johnson, partner and head of advertising and sponsorship at law firm Osborne Clarke, explains what the key decisions by courts and regulators mean for marketers.

Database classifies every adult's fashion tastes

26 Nov 2007 | by Staff

LONDON - Experian claims it can take information from its consumer databases and marry clothing purchasing habits tracked by a massive TNS consumer panel to classify every adult in the UK according to his or her attitudes and behaviour toward fashion and clothes shopping.

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