31 Oct 2007
| by Alex Donohue
LONDON - The Archbishop of York, the Church of England's second most powerful official, has called for UK consumers to boycott all non-Fairtrade chocolate products, citing the cocoa trade's links to child labour practices in the developing world.
31 Oct 2007
| by Stephen Foster
City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on what the financial markets are doing and what it means for marketing and media.
31 Oct 2007
| by Ed Kemp
LONDON - Sports manufacturer Nike has renegotiated Umbro's kit supplier deal with the Football Association as part of its proposed takeover of the company.
31 Oct 2007
| by Jemima Bokaie
Crocs, the rubber shoe brand, is looking for an agency to handle its pan-European advertising.
31 Oct 2007
Omega, the watch brand, has launched a customer title called Lifetime. Published biannually and available in Omega stores globally, the first issue features George Clooney on the cover.
31 Oct 2007
Sock Shop has joined forces with Dogs Trust to produce a range of charity socks for Christmas. The socks will feature the charity's logo and 'A Dog is for Life' slogan. The retailer will donate 75p to the charity for every £3 pair sold.
31 Oct 2007
Nike's acquisition of the football kit supplier should boost its dominance and Umbro's fortunes, writes Ed Kemp.
26 Oct 2007
| by Staff
BEIJING - WPP Group has bought its fifth Chinese agency in the last year as it acquires a majority stake in Chinese integrated marketing services company MeThinks for an undisclosed sum.
26 Oct 2007
CLARKS - DANCE
CREDITS
Project: Dance
Client: Carol Ware, adults brand manager, Clarks
Brief: Reinforce Clarks' differentiated proposition of product that
doesn't compromise between style and comfort
Creative agency: St Luke's
Writer: Tim Collins
Art director: Mike Hughes
Planner: Penni Harris...
23 Oct 2007
| by Jane Bainbridge
LONDON - An exclusive survey for Marketing has shown brands are continuing to miss the target when aiming to reach mothers.