25 Sep 2007
| by Robert McLuhan
LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.
24 Sep 2007
| by Robert McLuhan
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...
05 Sep 2007
| by Vox pop
An increasing number of high street retailers are recruiting celebrities to design clothes for them - most recently Kate Moss' range for Topshop hit the headlines. Here you can see a short video on what consumers think about celebrities designing clothes and whether they would rush to Topshop if their...
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