Search for presents moves online
11 Dec 2007 | by Gareth Jones
LONDON - As a rising number of Christmas shoppers look to the web, Marketing examines the brands most likely to benefit.
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Timberland, the outdoor fashion brand, has briefed Bazaarvoice to add a ratings and reviews section to its website allowing shoppers to share information about products, encourage loyalty and drive sales.
LONDON - As a rising number of Christmas shoppers look to the web, Marketing examines the brands most likely to benefit.
LONDON - Outdoor clothing brand Timberland has launched an interactive ratings and reviews website as part of its aim to drive sales and encourage customer loyalty.
LONDON - Wonderbra's viral spoof of the Cadbury gorilla ad, featuring a model in a bra, was pulled because it breached Phil Collins' copyright.
Topshop has made its first foray onto Facebook with the launch of Fashion Fix, a branded application allowing consumers to view the retailer's latest collections.
LONDON - Ann Summers has launched the ‘Ann Summers Viral Academy’, a competition to find young creatives to produce its future viral campaigns.
LONDON - Topshop has made its first foray onto Facebook with the launch of Fashion Fix, a branded application that allows consumers to view the retailer's latest collections.
SONY VAIO - WEBSITE LIKE NO OTHER CREDITS Project: Website like no other Client: Hugo Feiler, general manager for audio marketing communications, Sony Europe Brief: Drive traffic to portal and encourage participation in script-writing challenge Creative agency: Fallon (in collaboration with Dare)...
LONDON - Clothing retailer Gap has warned consumers about an email voucher hoax, offering recipients 60% off items in the run up to its busiest time of the year.
Two leading advertising creatives, one from Russia and one from the West, cast their eyes over six recent Russian ads, assess their artistic impact and debate if the work can hold its own in the global marketplace.