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LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2007 more often than any other agency, closely followed by M&C Saatchi. Work for clients such as Sainsbury's and Homebase helped put AMV BBDO at the top, while M&C Saatchi scored highly with...
Timberland, the outdoor fashion brand, has briefed Bazaarvoice to add a ratings and reviews section to its website allowing shoppers to share information about products, encourage loyalty and drive sales.
LONDON - Former England captain David Beckham has stripped to his underwear for Giorgio Armani's latest international billboard campaign, and will receive a reported $20m (£9.77m) in a three-year deal.
MediaVest Manchester has won the £2 million media planning and buying account for the clothing company Regatta after a pitch against three undisclosed agencies. The incumbent was Feather Brooksbank. Separately, MVi, the agency's interactive division, has won the £2 million media account for Select Property,...
Here's a cliche for you to blow the dust off and hold up to the light: creativity sells.
LONDON - Topshop has made its first foray onto Facebook with the launch of Fashion Fix, a branded application that allows consumers to view the retailer's latest collections.
SONY VAIO - WEBSITE LIKE NO OTHER CREDITS Project: Website like no other Client: Hugo Feiler, general manager for audio marketing communications, Sony Europe Brief: Drive traffic to portal and encourage participation in script-writing challenge Creative agency: Fallon (in collaboration with Dare)...
LONDON - The National Magazine Company is launching a month-long festival, called 30 Days of Fashion & Beauty, in September next year.
Two leading advertising creatives, one from Russia and one from the West, cast their eyes over six recent Russian ads, assess their artistic impact and debate if the work can hold its own in the global marketplace.
SCE AMERICA - PLAYSTATION 3 AUTUMN CAMPAIGN - US CREDITS Project: PlayStation 3 autumn campaign Client: Sony Computer Entertainment America Brief: Promote the multifunctional capabilities of the PlayStation 3 Creative agency: TBWA\Chiat\Day, Los Angeles Writer: Allan Manaysay Art director: Jamin...
