R Design creates identity for new maternity label Melon
28 Apr 2004 | by Staff,
LONDON - Design consultancy R Design has created the identity and packaging for new maternity-wear label Melon, due to launch in the spring.
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Scarlett Johansson set to be new face of Louis Vuitton
30 Apr 2004 | by Gordon MacMillan,
LONDON – 'Lost in Translation' star Scarlett Johansson is being tipped as the new face of fashion brand Louis Vuitton, which last year dumped the demanding Jennifer Lopez.
Calvin Klein to launch clothing range for young women
28 Apr 2004 | by Staff,
LONDON - Calvin Klein is entering the growing junior market with a branded underwear and swimwear range targeting 14- to 22-year-old girls.
Calvin Klein set for girls range
28 Apr 2004
Calvin Klein is entering the growing junior market with a branded underwear and swimwear range targeting 14- to 22-year-old girls.
O'Neill broadens appeal with streetwear range
28 Apr 2004 | by Mark Sweney
US sportswear brand O'Neill is unveiling a pan-European advertising blitz to broaden its positioning beyond surf and snowboard gear.
Retail News: Retailers set to offer electronic gift cards
28 Apr 2004 | by Rachel Barnes
La Senza and men's clothing chain Envy have signed up to an initiative to replace paper-based vouchers with store-branded electronic gift cards.
Brand Builders: Eat Yer Greens
28 Apr 2004
From an office the size of a storeroom, Eat Yer Greens is winning an international following, says Claire Murphy.
Bafta-winner Bill Nighy to voice £3m Zanussi campaign
27 Apr 2004 | by Jennifer Whitehead,
LONDON - Bill Nighy has followed up his Bafta-winning turn as an ageing rockstar in 'Love Actually' to play the voice of a washing machine in the new £3m ad campaign for Zanussi Electrolux.
Timberland names Arnold agency of record in U-turn
27 Apr 2004 | by Staff,
NEW YORK - Arnold Worldwide has been named as the global agency of record on the $10m Timberland account, taking over from Fallon, after a two-month review.
Beckhams to build their empire under Liberation brand
27 Apr 2004 | by Ben Carter,
LONDON - David and Victoria Beckham are set to add to their merchandising millions with the creation of an umbrella brand called Liberation.
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