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Fallon has lost the $10 million global advertising account for the outdoor clothing brand Timberland after two-and-a- half years.
NEW YORK - Adbusters, the anti-globalisation organisation, is to bring anti-corporate activism into the mainstream by launching Blackspots, its own ethical trainer, in a bid to take on the might of global brand Nike.
Tag Heuer has ended its sponsorship of the FIA Formula 1 championship. The watch brand has been the official timekeeper for races over the past 12 years and will now focus on the Indy Car competition.
Adidas has appointed former Speedo president Joe Fields as senior vice-president of sales and retail in North America. He replaces Tim Joyce, who has left to pursue other interests.
Crispin Reed, former group managing director of Springer Jacoby London, has been named top marketer for brands including luxury goods manufacturer Penhaligon's at parent company Cradle Holding UK.
Fila will bring its upmarket US womenswear range to the UK this year, as part of a plan to position itself as a high-quality label.
Hackett, the quintessentially British clothing brand, continues to showcase England rugby star Jonny Wilkinson in its latest ads. An integrated campaign, which breaks this week, features the player kicking a croquet ball through hoops made up to look like rugby goal posts while wearing a Hackett jacket....
Shellys is struggling in the face of funkier competition and wider high-street availability of fashion brands. Can owner Stylo revamp its stores and resurrect its image?
Michael Guest admits Fila has suffered a difficult few years and acknowledges that the brand has been mismanaged. "But as of now that all changes," he says decisively. "We've made an agreement to deliver a higher level of turnover and margins. And I plan to play a big part in Fila's success."
Three-dimensional visuals, from crashing helicopters to branded skips, provide standout, says Alastair Ray.
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