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Adidas develops MTV football programme to back F50+

30 Nov 2004 | by Staff,

LONDON - Adidas is increasing its commitment to advertiser-funded programming with a branded series on MTV starring footballers Jermain Defoe, Ashley Cole, Carlton Cole and David Bentley.

Bonmarche appoints EHS Brann Leeds to CRM brief

26 Nov 2004 | by Daniel Farey-Jones,

LONDON - Womenswear retailer Bonmarche has appointed EHS Brann Leeds to revamp its loyalty card and drive membership of its Bonus Club, following a four-way pitch.

MindShare scoops Campaign of Year

26 Nov 2004

MindShare's Nike "freestyle" campaign won top honours at last night's Campaign Media Awards, sponsored by Yahoo!.

Media Awards 2004: Campaign Gold Award - Media Campaign Of The Year

26 Nov 2004

WINNER Title: Nike Freestyle Media agency: MindShare Media director: James Ledger Account director: Malcolm Russell Creative agency: Wieden Kennedy Marketing director: Benj Fearn Client: Nike Brand/product: Freestyle Media brand manager: Dan Alder What began life as a series of...

Media Awards 2004: Best Travel and Leisure Campaign

26 Nov 2004

WINNER Title: Nike Freestyle Media agency: MindShare Media director: James Ledger Account director: Malcolm Russell Creative agency: Wieden Kennedy Marketing director: Benj Fearn Client: Nike Brand/product: Freestyle Media/brand manager: Dan Alder A series of TV commercials introduced...

MindShare scoops Campaign of Year for Nike Freestyle

25 Nov 2004 | by Staff,

LONDON - MindShare's Nike 'freestyle' campaign won top honours at last night's Campaign Media Awards, sponsored by Yahoo!.

Krups to launch high-fashion line of kitchen accessories

24 Nov 2004 | by Staff,

LONDON - Krups, the coffee machine-maker, is set to launch a stylish line of toasters, kettles and coffee grinders branded Expert.

Huntley & Palmers to return after 10-year absence

24 Nov 2004 | by Emily Rogers,

LONDON - Huntley & Palmers, the biscuit brand, is to relaunch after a 10-year absence. Its renaissance follows its acquisition from the Danone group by the directors of branding agency Vibrandt.

Feel the Fear in debut campaign

24 Nov 2004

England rugby player Mike Tindall has been signed up as the face of youth sports brand Feel the Fear for its launch TV campaign. The ads will promote the brand's clothing and equipment, which will initially focus on the golf market and target young, trendy players.

Supermarket clothing fails to build teen following

24 Nov 2004 | by Rachel Barnes

Teenagers rate supermarket clothing labels as some of the least cool brands in the UK, despite the success of Asda and Tesco in taking market share from high-street stores.

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