TK Maxx calls £3m media business review
29 Oct 2004
The cut-price fashion retailer TK Maxx is in talks with media agencies about the future of its £3 million media account, currently held by Starcom Motive.
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McDonald's is teens' favourite food brand survey finds
29 Oct 2004 | by Jennifer Whitehead,
LONDON - McDonald's is the favourite food brand of teenagers in the UK, a new survey has found, with 10% of them eating fast food more than twice a week.
Titania and Bottom inspire Levi's film
29 Oct 2004 | by James Hamilton
Bartle Bogle Hegarty has turned to Shakespeare for inspiration for a new Levi's spot that is scheduled to air in February next year.
Shakespeare's Titania and Bottom inspire new Levi's ad
28 Oct 2004 | by James Hamilton,
LONDON - Bartle Bogle Hegarty has turned to Shakespeare for inspiration for a new Levi's spot that is scheduled to air in February next year.
Branding news: Asics introduces retro trainer line
27 Oct 2004
Asics, the sportswear brand, is introducing Sportstyle, a range of trainers based on shoes worn by leading sportsmen over the past 20 years, to capitalise on the current 80s revival.
Branding news: Design choice - Inchworm
27 Oct 2004 | by Chris Cleaver, Director, Brandsmiths
Anyone who has kids will know how alarmingly fast their feet can grow and how expensive children's shoes are. Some of you hapless parents may also have experienced the deeply shaming experience of receiving disapproving glances from shoe shop staff when you find that your little darlings' feet have...
Nike hires brand chief from Lowe
27 Oct 2004
Nike has hired advertising agency executive Ben Moore as its head of brand communications for the UK and Ireland.
Retail news: Asda unveils home strategy
27 Oct 2004 | by Rachel Barnes
Asda has seized on the misfortunes of Sainsbury's by announcing plans to replicate the success of its £1bn George clothing brand with its homeware range.
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