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Fitch wins task to extend Carhartt workwear into Europe

LONDON - US workwear brand Carhartt has appointed Fitch:London, part of the WPP Group, to extend the brand into Europe and design a series of new retail outlets in the UK, Germany and the Netherlands.

Fashion brand FrostFrench to revise identity with WMH

LONDON - FrostFrench, the London fashion brand set up by actress Sadie Frost and designer Jemima French, has hired branding agency Williams Murray Hamm to review its packaging and brand identity.

Branding News: FrostFrench set to revise identity

FrostFrench, the London fashion brand set up by actress Sadie Frost and designer Jemima French, has hired branding agency Williams Murray Hamm to review its packaging and brand identity.

Branding News: Carhartt repositions as workwear brand

Urban clothing brand Carhartt is to reposition its label as workwear, bringing its image in Europe in line with the US, where the company was founded.

Branding News brief: Alessi to launch watch

Alessi, the Italian design company, is to launch a watch devised by designer Ron Arad, called Look No Hands. The face was inspired by a vinyl record, and features small windows that reveal the hours and minutes.

Retail News: Littlewoods extends over-40s overhaul

Littlewoods is relaunching its menswear collection as part of a strategy to target over-40s.

Retail News: TK Maxx set for Comic Relief tie

TK Maxx is to be the exclusive T-shirt retailer of Comic Relief's 2005 Red Nose Day, supported by a host of celebrities.

Retail News brief: PriceLess Shoes to double store chain

PriceLess Shoes, the footwear retailer, plans to double its 165-store chain in the next two years.

Brand Builders: FiveGold

Rowing legend Sir Steve Redgrave is doing more than just lending his name to this clothing range.

Adidas develops MTV football programme to back F50+

LONDON - Adidas is increasing its commitment to advertiser-funded programming with a branded series on MTV starring footballers Jermain Defoe, Ashley Cole, Carlton Cole and David Bentley.


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