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LONDON - High-street women's retailer Principles has taken the celebrity route in its new campaign by signing Hollywood star Minnie Driver who, along with her lesser-known film producer sister Kate, is to be the new face of womenswear label.
Bliss has signed two directors: Jim Weedon from RSA and the French director Fred Garson. Weedon has directed and edited campaigns for Adidas, while Garson's work includes campaigns for Nokia, Pepsi and Lipton Tea.
Let us heed the wise words of the critic Christopher Ricks when speaking of Bob Dylan. "It's not good to want to give offence," he said, "but it's good to be willing to give offence."
Mattel is investing 1m over three months to promote its Barbie Fashion autumn/winter collection targeting three- to eight-year-olds. It claims the Ogilvy Mather campaign is the biggest of its kind.
LONDON - A former Reebok director is to launch Footie Chick, a casual, sexy fashion brand aimed at women who love football, but don't want to wear traditional men's football kit. It will be sold in sports and department stores across the UK.
LONDON - Ryan Giggs, Andy Roddick and a host of other sports stars feature in the latest Reebok global advertising campaign 'Outperform', which tries to position the sports brand's Vector insignia in the same way Nike uses its 'swoosh'.
LONDON - Christina Aguilera is touring the world with Britney Spears' ex-boyfriend Justin Timberlake and is now to endorse Britney's former sponsor, the footwear brand Skechers.
Originally published in 'Consumer Superbrands Volume V', March 2003. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
Grand store openings are big events but are not usually associated with clever and creative advertising. Retailers seem to take the view that a dull press ad in the local paper will do the job.
Adidas has hired Nick Drake as its assistant global media manager. He joins from Carat, where he was an international account manager, global media, on the Adidas and Vodafone accounts. He replaces Abbie Oguntade, and will report directly to Jason Dawes, the global media manager at Adidas.
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