The Brand Council case studies: DKNY
31 Mar 2003
Originally published in 'Cool BrandLeaders', August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.
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Estee Lauder shifts outdoor account to Posterscope
31 Mar 2003 | by Jeremy Lee,
LONDON - The cosmetics company Estee Lauder has shifted its £3m outdoor account out of Portland Outdoor and into Posterscope.
Next to grow directory business as sales soar 30%
31 Mar 2003 | by Staff,
LONDON - High-street fashion chain Next is set to expand its home shopping brand Next Directory, as turnover at the division hit £471m last year.
German consumers launch boycott backlash against US
28 Mar 2003 | by Staff,
BERLIN - German consumers are organising a boycott of leading American brands including Coca-Cola, McDonald's and Nike in protest against the war in Iraq.
Adshel develops 'water tank' bus shelter for Dockers
28 Mar 2003 | by Claire Billings,
LONDON - Outdoor advertising specialist Adshel has created a waterproof sealed tank-like ad panel called Adquariam for the launch of Dockers water-resistant trousers.
Adshel creates wet 'Adquarium' format for Dockers trousers
28 Mar 2003 | by Jeremy Lee
Adshel has unveiled a new bus-shelter advertising format, called Adquarium, which incorporates water into a poster site for the first time.
PRIVATE VIEW: Mark Wnek, the chairman and executive creative director at Euro RSCG Wnek Gosper
28 Mar 2003
The new Daily Telegraph commercials highlight an interesting facet of the ad person's job. An advertising communication, at its best, is a conceit which, like good theatre, film or literature, has the power to suspend disbelief: a great ad will make you forget (or not mind) that you're actually being...
Firetrap launches TV ad
27 Mar 2003
Firetrap, the clothing brand, is launching its first TV advertising through The Junction Group.
NEWS BRIEF: Cecil Gee launches ad campaign
27 Mar 2003
Cecil Gee is launching an ad campaign through Banks Hoggins O'Shea/FCB, informing its customers about the cutting-edge clothes labels it now stocks alongside big name brands such as Versace. The high-street fashion store has signed names such as Rare, URU and StyleLab to broaden its appeal.
NEWS BRIEF: Diageo signs deal with Cotton Traders
27 Mar 2003
Diageo has signed a three-year deal with clothing manufacturer Cotton Traders to create a range of Guinness-branded sports and leisurewear. The range includes rugby shirts and T-shirts sporting Guinness' pint, Toucan and Harp icons.
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