Direct mail sales up 4.7% this year according to DMIS
12 Dec 2003 | by Staff,
LONDON - Fresh research by the Direct Mail Information Service suggests that sales via direct mail have risen by 4.7% this year.
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Jonny Wilkinson signs £2m sponsorship deal with Adidas
12 Dec 2003 | by Gordon MacMillan,
LONDON – England star Jonny Wilkinson has signed his first major sponsorship contract since the World Cup in a whopping £2m deal with Adidas, the largest to date for a rugby player.
Louis Vuitton dumps J-Lo as the face of its advertising
11 Dec 2003 | by Staff,
LONDON – Fashion brand Louis Vuitton, best know for its luxury bags, has dumped actress and singer Jennifer Lopez after her diva-like demands went too far at a recent shoot.
'Morally offensive' Jesus Jeans loses UK trademark fight
11 Dec 2003 | by Claire Billings,
LONDON - Luxembourg-based clothing brand Jesus Jeans has had its application for a trademark in the UK turned down by the Patent Office because the name is deemed 'morally offensive'.
Clothes brand O'Neill renews MTV sponsorship deal
09 Dec 2003 | by Staff,
LONDON - Alternative clothing brand O'Neill has renewed its sponsorship of MTV Europe's MONO extreme sports programming.
Abercrombie & Fitch pulls raunchy clothing catalogue
05 Dec 2003 | by Staff,
NEW YORK - Preppy US fashion label Abercrombie & Fitch has pulled a Christmas catalogue featuring models having group sex, but says it is to make way for a new fragrance range and not because of complaints.
Catalogue censured for containing offensive T-Shirts
03 Dec 2003 | by Claire Billings,
LONDON – A mail order catalogue from Shop Direct has been censured by the advertising watchdog for containing T-Shirts sporting offensive words and images.
Skater store Route One launches e-commerce revamp
24 Nov 2003 | by Staff,
LONDON - Route One, the independent 'street' retailer, has launched a new online store as part of an overhauled direct retail operation.
RAF launches bid to register image as fashion logo
19 Nov 2003 | by Gordon MacMillan,
LONDON – The Royal Airforce has launched a bid to protect its famous logo, which could see the red, white and blue image launched as a fashion range.
Gap taps more celebrities for Christmas ad campaign
19 Nov 2003 | by Jennifer Whitehead,
LONDON - Gap is using the hit 'Put a Little Love in Your Heart' as the theme to its Christmas advertising campaign, which will feature the actress Nastassja Kinski and her children.
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