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It's a flatpack world as Ikea tops the bible

30 Aug 2002

BRAND WATCH - Ikea overtakes the Bible, no news on the Koran, Puma gets a reputation boost and Umbro realises it's wrong to name a brand after a Nazi poison gas used in the Holocaust, writes Jennifer Whitehead in this week's Brand Watch .

Harvey Nichols shows the victims of shopping

30 Aug 2002 | by Jennifer Whitehead,

LONDON - Married men and abandoned dogs are just a couple of the victims of shopping highlighted in Harvey Nichols' latest advertising campaign, created by BMP DDB.

Banc print work for Base London backs new clothing range

30 Aug 2002 | by CAMILLA PALMER

Banc turns common perceptions about the value of first impressions of UK men on their head in a new branding campaign for Base London's range of clothing.

MEDIA: MEDIA CHOICE - Fcuk's billboard spoof at Oxford Circus

30 Aug 2002 | by STEVIE SPRING, the chief executive of Clear Channel UK

Stevie Spring, the chief executive of Clear Channel UK, picks Fcuk's billboard spoof at Oxford Circus.

PRIVATE VIEW: Kate Stanners, the vice-chairman at St Luke's

30 Aug 2002

Welcome to yoof club. Most of this week's ads are aimed at that tricky customer - the young person . The hardest job in advertising is to be effortlessly cool. It is all too easy for us lot in agencies to fall into the disco-dad syndrome when it comes to writing stuff for this lot. Some of these pull...

Levi's tells audience to 'rub yourself' in Worn campaign

29 Aug 2002 | by Jennifer Whitehead,

LONDON - Levi Strauss's latest advertising breaks on UK television today, exhorting people to 'rub yourself' in the name of its newest denim innovation, Worn Denim.

Umbro forced to apologise over Nazi Zyklon shoe brand

29 Aug 2002 | by Jennifer Whitehead,

LONDON - Umbro, the sportswear firm and England football kit supplier, has been forced to apologise for a brand of trainer called Zyklon, the name of the gas used to murder hundreds of thousands of Jews in Nazi death camps.

BRANDING BRIEFS: Aldo hires Exposure Promotion for UK launch

29 Aug 2002

Aldo, the Canadian footwear brand has hired Exposure Promotions to develop brand communications for its UK launch this month. Aldo, which operates 600 stores in Canada, the US and other countries, plans to open four or five high-street shops across the UK. Aimed at 15- to 25-year-olds, the brand identity...

Rocket and PHD take Sekonda media brief

23 Aug 2002 | by JEREMY LEE

Rocket has been appointed to handle the media communication strategy for Britain's best-selling watch brand Sekonda, with the media buying going through PHD.

Seiko Europe picks MPGM for £8m work for Pulsar watches

23 Aug 2002

Mitchell Patterson Grime Mitchell has won Seiko Europe's international Pulsar watches account.

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