McCann-Erickson takes global Lycra task
30 Jul 2002 | by Staff,
NEW YORK - McCann-Erickson has won the global advertising business for Lycra, unseating Saatchi & Saatchi after a five-way pitch.
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Tesco concedes final defeat in battle with Levi Strauss
31 Jul 2002 | by Gordon MacMillan,
LONDON - Tesco has conceded final defeat in its battle to sell cheap Levi Strauss jeans, following the High Court's decision to back an earlier ruling by the European Court of Justice.
Moss Bros appoints retail veteran as marketing director
29 Jul 2002 | by Ian Valentine,
LONDON - Fashion retailer Moss Bros Group has recruited Viyella and Jaeger marketer Julie Cook as its new sales and marketing director.
Adidas seeks global ad supremo as Neil Simpson moves on
26 Jul 2002 | by CAROLINE MARSHALL
Neil Simpson, the head of global advertising for Adidas since 1997, has resigned and is believed to be returning to England to take up a senior client position.
PERSPECTIVE: Spoofs - a parody too far or cut-through in a crowded market?
26 Jul 2002 | by CAROLINE MARSHALL, caroline.marshall@haynet.com
Last December I had a sneak review of Bartle Bogle Hegarty's brilliant Levi's commercial Odyssey .
Adidas seeks global advertising chief as Neil Simpson moves on
25 Jul 2002 | by Caroline Marshall,
LONDON - Neil Simpson, the head of global advertising for Adidas since 1997, has resigned and is believed to be returning to England to take up a senior client position.
Gossard to venture into G-strings
25 Jul 2002 | by SUZY BASHFORD
Gossard is aiming to take a slice of the rapidly growing G-string underwear market with the launch of sub-brand 'G-strings by Gossard'.
NEWS BRIEFS: Adidas launches TV campaign
25 Jul 2002
Adidas has launched its international TV campaign to promote its A3 trainer concept, aiming to convince consumers that the shoe can make running more fun. The ad is the first to be created by 180/TBWA.
Dr Martens unveils a new brand direction
23 Jul 2002 | by Staff,
LONDON - Troubled footwear firm Dr Martens, which last week announced it is to close one of its UK factories, is launching a new brand concept, dubbed 'Original Since' to reflect the brand's 60s heritage, as it attempts to boost falling sales.
The story of modern footwear
19 Jul 2002
BRAND WATCH - Times are changing. Punks might have sworn by them but nu-metal kids aren't taking to Dr Martens any more, while Reebok shows that a little gun-toting notoriety from modern sports stars isn't all bad, writes Jennifer Whitehead .
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