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Gossard aims to introduce a new concern for women making underwear purchases in its first TV work through TBWA/London.
What do you do if your agency is so conventional by reputation that hip and trendy fashion clients, that you'd quite fancy on your account list, wouldn't be seen dead in your reception?
Gossard aims to introduce a new concern for women making underwear purchases in its first TV work through TBWA/London.
What do you do if your agency is so conventional by reputation that hip and trendy fashion clients, that you'd quite fancy on your account list, wouldn't be seen dead in your reception?
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Gossard is set to unveil a £1.5m TV campaign through TBWA/London in June to promote its Altogether lingerie range. The ad opens with a woman who has been run over by a double-decker bus, but who is more concerned about her non-matching underwear than her injuries.
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