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Speedo picks Fallon after three-way pitch for £4m assignment

31 Jan 2002 | by Jenny Watts,

LONDON - Fallon has won the pan-European account for the Speedo swimwear brand, estimated to be worth 4 million.

NEWS IN BRIEF: Speedo signs deal

31 Jan 2002

Speedo has signed a deal to become the official tracksuit and leisurewear supplier to the Scotland Commonwealth Games team. The overall team sponsorship is held by Bank of Scotland.

PROFILE: Engineering change - Kenny Wilson, Brand president, Europe, Middle East and Africa, Levi Strauss

31 Jan 2002 | by SUZY BASHFORD

Clad in denim top to toe, Levi's European brand president Kenny Wilson is a walking ad for the brand. In fact, he could be the personification of the business - the look is casual, but underneath is confidence and ambition. When Wilson joined Levi's in 1990 and was asked in an appraisal...

Levi's latest ad is brand's most
expensive to date

25 Jan 2002 | by Jennifer Whitehead,

LONDON - The new Levi Strauss commercial by Bartle Bogle Hegarty is the most expensive it has made to date, as well as being the first to ditch pop for a classical soundtrack.

The Screen test - Campaign Screen's international ad picks 25-1-2002

25 Jan 2002

In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from Ilium, BMW, VW and Honda.

Mediaedge:CIA beats Rocket to Kickers pan-Euro media.

25 Jan 2002 | by JEREMY LEE

Mediaedge:CIA has picked up the pan-European media account for Pentland Group's Kickers shoe brand. The win reinforces Mediaedge:CIA's hold on the Pentland account. The agency already handles media for Ellesse, which is traditionally the biggest spending part of Pentland's business, which...

CLOSE-UP: LIVE ISSUE/LEVI'S - Glazer engineers innovative departure in Levi's love story. Levi's changes strategy for its final Engineered Jeans ad

25 Jan 2002 | by FRANCESCA NEWLAND

The downside of working on an account with a fantastic creative heritage is that you are constantly under pressure to improve on something great. This is very much the case with Bartle Bogle Hegarty and Levi's: demanding young denim buyers expect new ideas. In their latest campaign, BBH and...

STOP PRESS: Gant appoints Red Media

24 Jan 2002

Gant, the clothing brand, has appointed Red Media to handle its 1m UK media planning and buying after a five-way pitch.

BRIEFS: Kurt Geiger appoints a marketing controller

24 Jan 2002

Kurt Geiger, the shoe and accessory brand, has appointed Claire Talbot as marketing controller, the top marketing position at the company. Talbot will oversee the spring ad campaign which breaks in March.

John Lewis closes Buy.com

22 Jan 2002 | by Staff,

LONDON - Retail group the John Lewis Partnership is to close Buy.com, the internet business it bought last year to help develop its online strategy.

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