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This was the most successful lingerie launch ever, according to Selfridges' sales data, generating more than £1.5 million more value than projected with a budget of £200,000.
Burberry, the 150-year-old fashion company founded by Thomas Burberry, will always be associated with its signature checked, gaberdine trenchcoats.
Blacks Leisure, the outdoor clothing company, has retained Newcastle-based agency Robson Brown after a pitch for its advertising account, comprising the Milletts, Blacks and Free Spirit brands.
LONDON - High street jeweller H Samuel is embarking on its first advertising campaign in five years as part of a £6m integrated drive to boost sales.
"It would be easy to assume the Diamond Trading Company don't have much work to do when it comes to marketing - after all, doesn't every woman love diamonds? Yet the real joy from jewellery comes when it is gift-wrapped in an enticing small package and so, of course, there is a challenge to be addressed...
Levi's has handed its key Latin American account to Neogama BBH, the Brazilian arm of Bartle Bogle Hegarty.
Boots is to launch a childrenswear brand called Mini-Mode, as the retail giant reviews its high-profile move into Wellbeing services.
Burberry, the fashion brand, has announced a 32% rise in core earnings and a £55.1m pre-tax profit in its first interim profits announcement since it was spun off from Great Universal Stores in July.
Nike has poached a branding specialist from Interbrand to fill a new role overseeing its efforts to re-engage youth audiences through style-based marketing campaigns.
The Sun has extended its brand into lingerie for the first time. It has joined forces with designer Gabrielle Ross, owner of lingerie firm Beau Bras, to launch three sets of lingerie branded 'Love It', building on The Sun's current ad campaign, 'The Sun - we love it'.
