Reebok picks Mediaedge:cia for UK and French media accounts
06 Dec 2002 | by JEREMY LEE
Mediaedge:cia has picked up the UK and French media planning and buying accounts for Reebok, giving the WPP-owned agency the whole of Reebok's European business.
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Fallon loses pan-Euro Lee account
06 Dec 2002 | by JENNY WATTS
Fallon has parted company with its founding client, Lee Jeans, the denim brand owned by VF Northern Europe. The move is likely to see the multimillion-pound pan-European account going up for pitch.
Reebok picks Mediaedge:cia for France and UK
05 Dec 2002 | by Jeremy Lee,
LONDON - Mediaedge:cia has picked up the UK and French media planning and buying accounts for Reebok, giving the WPP-owned agency the whole of Reebok's European business.
Fallon loses pan-European Lee Jeans account
05 Dec 2002 | by Jenny Watts,
LONDON - Fallon has parted company with its founding client, Lee Jeans, the denim brand owned by VF Northern Europe. The move is likely to see the multimillion-pound pan-European account going up for pitch.
NEWS BRIEFS: Appointment at Grotto Spa
05 Dec 2002
Grotto Spa, owner of Gas, the Italian fashion brand aimed at 18- to 25-year-olds, has appointed Stefano Anoja, former head of franchising at Benetton Retail, as manager for the UK and Ireland. It has also appointed Marco Pavanello as global marketing director. Anoja and Pavanello will spearhead Gas'...
BRANDING BRIEFS: Tiny Planets takes brand into nightwear
05 Dec 2002
Tiny Planets, the CITV pre-school series featuring the animated planet-hoppers Bing and Bong, is stretching its brand into nightwear through licensing deals with apparel manufacturers Aykroyd's and TDP. The ranges will comprise pyjamas, nightdresses and dressing gowns.
Gap hires Leo Burnett for branding work
03 Dec 2002 | by Staff,
NEW YORK - Gap has appointed Leo Burnett, its first appointment of a major advertising agency, to work with it as a strategic branding partner on its Gap and Banana Republic brands.
CDD pushes Sekonda XS range in run-up to Christmas
29 Nov 2002
Sekonda aims to show how desirable its new XS range is as a Christmas present through a new poster campaign from Campbell Doyle Dye.
HOTLINE: Rotary Watches appoints Crossman Harrison
29 Nov 2002
Rotary Watches has appointed Crossman Harrison - formerly Harrison Laws Crossman - to handle the creative assignment on its £1 million UK and international account after a five-way pitch. Media buying remains with Squires Robertson Gill.
PRIVATE VIEW: Dave Alexander is the joint creative director at Banks Hoggins O'Shea/FCB
29 Nov 2002
The hardest word to say in advertising isn't "mnemonic", it's "no".
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