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LONDON - Mediaedge:cia has picked up the UK and French media planning and buying accounts for Reebok, giving the WPP-owned agency the whole of Reebok's European business.
BRAND WATCH - Advertising was dropped as the world remembered September 11, and British Airways, once the 'world's favourite airline', faced life outside the FTSE-100, writes Jennifer Whitehead in this week's round-up of brand news .
LONDON - The Guardian will publish the biggest fashion handbook in its history this weekend, backed by a national advertising campaign.
SYDNEY - Conde Nast is effectively withdrawing from publishing in Australia, selling the licence to publish Vogue and other titles to Australian lifestyle publisher FPCLiving.
CANNES - Saatchi & Saatchi London's press and poster Grand Prix triumph in Cannes for Club 18-30 was a close run thing, with jury president Jeff Goodby saying cdp-travissully's work for Hamlet was a close contender for the coveted prize.
In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from Adidas, Sneak, Eurostar, Rogaine and Pilsner Urquell.
LONDON - Zenith Media has secured Puma an integrated online and television deal with MTV Europe to promote its Shudoh football boots during the World Cup.
David Beckham's sponsors, along with the nation, were praying for a comeback this week as both the National Lottery and Mateus Rose became the latest brands to get the rebranding treatment, writes Jennifer Whitehead in this week's Brand Watch.
LONDON - BBC Worldwide has sold its share of the Clotheshow Live, the consumer retail fashion show, to Haymarket Exhibitions, its partner in the event.
Brands were seeking out consumers with less baggage this week. Literally, in the case of budget airline Ryanair, and metaphorically for German wine brand Black Tower, writes Jennifer Whitehead in this week's Brand Watch .
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