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Playtex chooses Wonderbra chief as top marketer

Playtex, owner of the Wonderbra brand, has promoted UK marketing director Nick Houghton to managing director. Houghton is being replaced by marketing manager Stephen Holbrook. Houghton takes the position vacated by John Dixey, who has become managing director for northern Europe....

ANALYSIS: Why New Look must take stock - New Look needs to not only review its marketing but also its clothing range to regain its edge in a competitive sector, says Harriet Marsh

Discount fashion retailer New Look operates in a fiercely competitive market. Its primary target - fashion-conscious teenagers and 20-somethings - have a growing choice, both on the high street and out-of-town. The news that it has appointed HHCL chiefly, too much high summer light...

M&S to review marketing in major restructure

Marks & Spencer is to launch a major restructuring effort that will include a review of its marketing strategy.

Lowe Lintas executive named as Gap marketer

Former Lowe Lintas & Partners executive Peter Hempel has been appointed by Gap, the US’s largest retailer, as head of marketing for its Gap brand.

Agencies line up to pitch for Kickers UK advertising account

Kickers, the footwear and clothing label owned by the Pentland Group, is putting its UK creative account out to pitch and is talking to a number of undisclosed agencies about the task. The pitch is being overseen by the marketing director for Kickers, Willie Irvine. He said: 'We're still...

REVIEW: Marketing and advertising news in the week's press

New Look has handed HHCL & Partners its advertising account after a three-way pitch. It will now seek a media agency and design agency following the recommendations of HHCL. A budget has yet to be set - Marketing.

OPINION: Mills on ... fcuk

It was Euripides who said: 'Those whom the Gods wish to destroy they first make mad.' I hesitate to call Trevor Beattie and the fcuk crew mad, but people who call a press conference (right in the middle of foot and mouth/the Selby crash/the Mandelson affair) to denounce the BACC for 'banning'...

TK Maxx enlists ex-C&A chief to head Euro work

TK Maxx, the US discount branded clothing store, has recruited ex-C&A marketer Rolf Stammeijer as head of marketing and European development. Stammeijer replaces Deborah Dolce, who moved to a buying role within TK Maxx at the end of last year. He leaves C&A after spending 26 years...

DIRECT: DESIGN CHOICE/NIKE SHOX

Agnes Jumah, Marketing communications manager, Alban Group Nike Shox: 16 years in the making, at a time when companies talk of reducing time-to-market to three months. Nike has taken trainer design and development into the realms of NASA technology, but does it work? Since year dot...

HOTLINE: News in brief

Theo Fennell, the upmarket jeweller, has picked G3, the luxury brand specialist, to handle its pounds 500,000 account. The appointment, made without a formal pitch, is the prelude to a new campaign which will break in upmarket women's magazines in July.


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