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Swatch seeks agency for global ad campaign for Rado

26 Oct 2001 | by CAMILLA PALMER

The Swatch-owned watch brand Rado is talking to agencies about a global advertising campaign, and is thought to have reduced the search to McCann-Erickson Amsterdam and BBDO Barcelona. The Swatch Group, which owns the Omega, Longines, Tissot and ckwatches brands as well as the Swatch and...

Reebok hires Naked to produce range of special UK projects

26 Oct 2001

Reebok has appointed Naked Communications to work on a series of special projects across the UK and Ireland.

REVIEW: Pringle, the knitwear brand, has appointed Wink

26 Oct 2001

Pringle, the knitwear brand, has appointed Wink to its creative account following a pitch. Wink is part of Time Inc's Wallpaper Group. - General release.

Partners unveils ad campaign for 'boob job' Superboost bra

26 Oct 2001

Partners BDDH is launching a national poster campaign for Superboost, billed as Gossard's most upfront and in-your-face bra. The campaign signifies the first work from the agency on the account since it was appointed five months ago. However, news broke last week that the business is moving...

Corrections

26 Oct 2001

In a story headlined "TBWA nets 5 million Gossard account" (Campaign, last week), it was reported that Partners BDDH had not produced any work for Gossard since picking up the account earlier this year. In fact, a poster campaign for Gossard is breaking shortly. We apologise for this error....

CLOSE-UP: LIVE ISSUE/BRA ADVERTISING - The Gossard switch that sparked another bra war. A bra account can provide plenty of exposure for an agency, Jenny Watts writes

26 Oct 2001 | by JENNY WATTS

From scientists examining the dynamics behind the phenomenon of uplift to pouting beauties frolicking in haybeds, the history of the cleavage boost has taken many turns since Trevor Beattie's infamous "Hello Boys" strapline. Bra wars are still raging on the nation's high streets, and the...

OPINION: Cowen on ... Lee Jeans

26 Oct 2001 | by MATTHEW COWEN

If you're a fearless hotshop straining to do gutsy work for gutsy clients, then it seems there's only one way to demonstrate your creative integrity these days. At some point, you have to whip down your pants and moon the general public. More and more of the industry's "cutting-edge" campaigns...

PRIVATE VIEW: Daniel Kleinman

26 Oct 2001 | by DANIEL KLEINMAN, is represented by Spectre

I lie on my sofa with an inane smile, 99 per cent of my brain on pause and crisp fragments down my jumper. A warm bottle of beer is held limply in one hand and the remote control in the other. What is it that makes an ad grab my attention rather than flow in one eye and out the other? A couple...

Leading clothing brands could
be sold to Icelandic retail giant

25 Oct 2001 | by Jennifer Whitehead,

LONDON - Some of the UK's best-known clothing brands, including Miss Selfridge, Top Shop, Dorothy Perkins and Evans, could come under foreign ownership as parent company Arcadia Group has received an approach from Baugur, Iceland's biggest retailer.

STOP PRESS: Pringle appoints Wink

25 Oct 2001

Fashion knitwear label Pringle has appointed agency Wink to handle its creative account following a competitive pitch.

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