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LONDON - Tesco has vowed to continue to sell branded goods at discount prices despite today's surprise European court victory for Levi Strauss, which was condemned by the Consumer's Association.
LONDON - Shares in Tesco fell 1.1% this morning to 239p after its surprise legal defeat by Levi Strauss, which won a court judgment preventing the supermarket group from selling its goods without permission.
LONDON - In a week that saw IPC Media close six magazines, the publisher has doubled the frequency of the celebrity style magazine Now Starstyle from twice yearly to quarterly.
Lacoste, the French designer label, has appointed G3, the luxury brands and leisure specialist agency, to handle the media planning and buying for its 500,000 clothing account in the UK. G3's client roster includes the jeweller Theo Fennell.
High and Mighty is launching a poster and direct mail campaign that will position it as a fashion brand for larger men, rather than a functional clothing retailer. The campaign marks the first above-the-line work from the company in a year. The 48-sheet posters will break in three UK cities...
Cdp-travissully is launching its first work for the lingerie brand Agent Provocateur with a raunchy cinema ad starring Kylie Minogue. The 100-second ad, titled "proof", shows the star attempting to prove that Agent Provocateur is the "most erotic lingerie in the world" and will go some...
Wieden & Kennedy London has developed a one-off ad for Nike to run this weekend in support of England's rugby match against the World Champions Australia. Inspired by the "rose" emblem of the national squad, the ad shows a rose on which every thorn is numbered, one to 15, corresponding...
What conclusions are to be drawn from the news that two of the world's most famous brands, Nestle and Adidas, are overhauling their global ad arrangements? For Nestle, it's a case of simplifying and better co-ordinating the activities of its five global networks. Adidas, meanwhile,...
NEW YORK - Conde Nast has cut 22% of staff at its internet arm Condenet, as revenues failed to grow at forecast rates.
Adidas has begun talking to agency networks about the future of its 100 million-plus international advertising arrangements. The bulk of the sports giant's creative assignments are currently handled by Leagas Delaney and Amsterdam's 180. A number of other agencies are used to give the...
