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Euro RSCG lands Stefanel creative account

23 Nov 2001

Stefanel, the Italian fashion company, has appointed Euro RSCG Wnek Gosper to handle its pan-European creative account. The brief includes television, cinema and print across several key European markets. It will be developed from Euro RSCG Wnek Gosper's London office but will not run in...

M&S sells Brooks Brothers for £159m

23 Nov 2001 | by Jennifer Whitehead,

LONDON - Marks 159m.

Levi-Strauss hails EU's grey imports decision

22 Nov 2001 | by DANIEL ROGERS and MARK KLEINMAN

Levi-Strauss described this week's landmark ruling against 'grey imports' as a "strong win for brand owners", while a "shocked" Tesco vowed to fight on. Levi's, and many other manufacturers, celebrated following the decision by the European Court of Justice to support the company's right...

Uniqlo to focus on fleece in new ads

22 Nov 2001

Uniqlo focuses on fleece with its new round of ads through Soul. As in the UK launch campaign for the Japanese clothes store, the two 30-second executions feature real people, not models, dressed in their own style. The first spot depicts a group of jockeys and stablehands exercising horses,...

Pretty Polly chief goes to Young's after four months

22 Nov 2001

Pretty Polly has lost its fourth marketing chief in 18 months, with the departure of marketing director James Turton after just four months in the job. Turton is to rejoin his former boss, Jim Cane, commercial director at Young's Bluecrest Seafood, as head of marketing for Young's....

Levi's teams up with DJ for house parties

22 Nov 2001

Levi's has teamed up with club DJ Tom Stephan to organise a series of house parties in student homes as part of its strategy of targeting students through music. Students in six UK cities need to enter postcard competitions to win 'The Ultimate Levi's Engineered Jeans House Party'. Winners can...

OPINION: Rubegg off, fcuk: your ads are blloocks that just peddle smut

22 Nov 2001 | by WINSTON FLETCHER, a director of Delaney Lund Knox Warren

The news that French Connection hopes to penetrate the spirits market has not made my festive spirits throb. I recently found myself debating the scurrilous 'fcuk' advertising with TBWA/London chief executive Garry Lace, whose agency was responsible for the campaign. Garry mounted an agile...

PROFILE: Democratic dressing - Dominic Chambers, Marketing director, Uniqlo

22 Nov 2001 | by SUZY BASHFORD

Mohammed Al Fayed's face must have been a sight the day Japanese retailer Uniqlo launched its first store in the UK on London's Brompton Road. Perhaps the Harrods owner was less than amused when he discovered that the 300-foot long queue of people stretching from number 163 to 165, past Gap,...

INCENTIVES: How to cash in on corporate clothes - Promotional garments need to be well made and desirable to have a big impact

22 Nov 2001 | by SHARON GREAVES

We've all got them stockpiled in the deepest recesses of our cupboards - the baseball caps and the baggy white T-shirts with a corporate logo splashed across the chest. But do we ever dare wear the garments in public? The answer from specialists that source, design and manufacture promotional...

M&S retail boss unveils
vision of the future

21 Nov 2001 | by Jennifer Whitehead,

LONDON - Retailing is at a crossroads, delegates at the Marketing Society Conference were told this morning by Roger Holmes, retail managing director of Marks & Spencer, who warned that brands which were no more than "garment badges" would suffer.

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