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Marks & Spencer is launching Blue Harbour, a men's casualwear range that will be unveiled in all M&S stores in January. The range will consist of items such as rugby shirts, and will emphasise comfort as well as style.
Clarks International, the shoe manufacturer, has appointed media strategy agency Klondike to handle its international media planning and buying in Spain, Germany, Holland, Belgium and Luxembourg. The company is launching a new global advertising campaign early next year and Klondike's brief...
Jonathan Hawkins Senior copywriter, Ping Communications Site: Kangol.com I've always had a soft spot for Kangol. Having had my formative years in the 80s, I'm among those for whom the brand conjures up images of hip-hop, graffiti and slightly unattainable (for a 14-year-old) street...
The European Court of Justice (ECJ) decided Tesco had been wrong to sell Levi's products sourced from outside the European Economic Area (EEA) without the brand manufacturer's consent. But no sooner had the court handed down its ruling, than the UK's biggest supermarket was bemoaning a terrible...
The battle between Levi-Strauss and Tesco - or between consumer cheat and consumer champion, as much of the national media would have us believe - is now moving into stage two. Following the European Court of Justice (ECJ) ruling against Tesco, there was an immediate flurry of tabloid outrage...
LONDON - Levi-Strauss has promoted European brand chief Kenny Wilson to be Levi's brand president for Europe, Middle East and Africa, its top continental marketing post.
LONDON - Leagas Delaney has teamed up with DDB Worldwide in a bid to win the 100 million global account for Adidas.
LONDON - Shoe company Clarks has hired Klondike to handle its international media planning with the brief to reinforce its status of a global brand.
The European Court of Justice has ruled to stop Tesco selling cut-price jeans sourced from outside the European Economic Area. The judgment on the three-year battle by Levi Strauss was welcomed by brand owners and is likely to see a clampdown on cheap imported branded goods. - Financial Times.
Arkwright, the agency set up by the former HHCL & Partners creatives Jim Bolton and Chas Bayfield, has created two characters called Chunky and Stretch for a poster and direct mail campaign for the outsized men's clothing chain High and Mighty. The posters show the two friends poking fun...
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