20 Dec 2001
Kay Downs, managing director of hosiery and lingerie brand Pretty
Polly, has left the company. A source at Pretty Polly said Downs had not
yet been replaced, Neither has James Turton, who left his position as
marketing director earlier this month.
20 Dec 2001
The Pentland Group has poached Jordan Grand Prix brand chief Bill
Sweeney to be worldwide president for its Ellesse brand.
Sweeney, who leaves Jordan this week, will join Pentland on January 2,
reporting to the group's chief executive Andy Rubin. He replaces Eddie
Bush, who has retired....
20 Dec 2001
Peter Werth, the men's fashion brand, has appointed Clemmow Hornby
Inge to its 1m advertising account as it attempts to boost brand
awareness among its target 18- to 35-year-old audience.
Peter Werth positions itself as a provider of stylish but affordable
clothing. It makes suits, shirts,...
20 Dec 2001
Swiss luxury watchmaker Tag Heuer has re-appointed TBWA BDDP to its
worldwide advertising account, worth 2m in the UK.
The appointment of the Paris arm of TBWA follows Jean-Marc Lacave's
arrival as managing director of Tag Heuer earlier this year.
Lacave moved from parent company...
20 Dec 2001
Marks & Spencer is launching a range of World Cup-branded clothing.
The deal with Copyright Promotions Licensing Group is the first time M&S
has taken a direct product licence for a major property.
20 Dec 2001
Aertex, the clothes brand associated with school gym kits, is
relaunching its brand following a ten-year marketing absence. The
company plans to introduce a range of men's underwear that has a weave
for cooling the body.
13 Dec 2001
Red or Dead, the footwear and clothing brand, has picked Dare
Digital to build its first web presence.
The appointment forms part of the company's broader strategy to
reinvigorate the brand, which has been dormant for several years after
enjoying success in the late 80s and early 90s....
13 Dec 2001
TK Maxx, the clothing retailer, is using door-drop marketing for
the first time to boost awareness of its stores ahead of Christmas. The
company has appointed The Leaflet Company to deliver 1.2 million
leaflets in the UK and the Republic of Ireland in a bid to drive
customers into its 100-plus...
06 Dec 2001
| by MARK KLEINMAN
Dorothy Perkins, the women's fashion retailer owned by Arcadia, is
launching its first TV advertising campaign with a 1m push
designed to position the chain as the shopper's friend.
The ads, created by agency Swerve in conjunction with Arcadia group
marketing director Steven Sharp, break...
06 Dec 2001
Janet Reger, the lingerie and nightwear brand, has launched its
first e-commerce site at www.janetreger.co.uk to challenge competitors
such as Agent Provocateur. Web design agency Reading Room overhauled the
previous content-only site. It now offers a gift-wrap service and
overnight delivery...