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STOP PRESS: Pretty Polly md leaves

Kay Downs, managing director of hosiery and lingerie brand Pretty Polly, has left the company. A source at Pretty Polly said Downs had not yet been replaced, Neither has James Turton, who left his position as marketing director earlier this month.

Ellesse poaches Jordan chief for president's role

The Pentland Group has poached Jordan Grand Prix brand chief Bill Sweeney to be worldwide president for its Ellesse brand. Sweeney, who leaves Jordan this week, will join Pentland on January 2, reporting to the group's chief executive Andy Rubin. He replaces Eddie Bush, who has retired....

Peter Werth hires Clemmow Hornby Inge for £1m ads

Peter Werth, the men's fashion brand, has appointed Clemmow Hornby Inge to its 1m advertising account as it attempts to boost brand awareness among its target 18- to 35-year-old audience. Peter Werth positions itself as a provider of stylish but affordable clothing. It makes suits, shirts,...

Tag Heuer keeps £2m ad business with TBWA BDDP

Swiss luxury watchmaker Tag Heuer has re-appointed TBWA BDDP to its worldwide advertising account, worth 2m in the UK. The appointment of the Paris arm of TBWA follows Jean-Marc Lacave's arrival as managing director of Tag Heuer earlier this year. Lacave moved from parent company...

Marks & Spencer launches World Cup clothing

Marks & Spencer is launching a range of World Cup-branded clothing. The deal with Copyright Promotions Licensing Group is the first time M&S has taken a direct product licence for a major property.

Aertext to relaunch

Aertex, the clothes brand associated with school gym kits, is relaunching its brand following a ten-year marketing absence. The company plans to introduce a range of men's underwear that has a weave for cooling the body.

NEW MEDIA: Red or Dead bids for revival with online presence

Red or Dead, the footwear and clothing brand, has picked Dare Digital to build its first web presence. The appointment forms part of the company's broader strategy to reinvigorate the brand, which has been dormant for several years after enjoying success in the late 80s and early 90s....

DIRECT BRIEFS: TK Maxx to use door-drop marketing

TK Maxx, the clothing retailer, is using door-drop marketing for the first time to boost awareness of its stores ahead of Christmas. The company has appointed The Leaflet Company to deliver 1.2 million leaflets in the UK and the Republic of Ireland in a bid to drive customers into its 100-plus...

Dorothy Perkins set for TV ad debut

Dorothy Perkins, the women's fashion retailer owned by Arcadia, is launching its first TV advertising campaign with a 1m push designed to position the chain as the shopper's friend. The ads, created by agency Swerve in conjunction with Arcadia group marketing director Steven Sharp, break...

NEW MEDIA BRIEFS: Janet Reger launches first e-commerce site

Janet Reger, the lingerie and nightwear brand, has launched its first e-commerce site at www.janetreger.co.uk to challenge competitors such as Agent Provocateur. Web design agency Reading Room overhauled the previous content-only site. It now offers a gift-wrap service and overnight delivery...

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