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HOTLINE

27 Aug 1999 | by EMMA HALL

Publicis is set to win the creative assignment on the pounds 10 million UK account of Muller, the market-leading yoghurt and dairy dessert manufacturer.

TBWA unveils debut work for Liberty

27 Aug 1999 | by EMMA HALL

TBWA GGT Simons Palmer launches its first work for Liberty next week, with a pounds 1 million campaign designed to re-energise the brand.

Stop Press

26 Aug 1999 | by ANNE-MARIE CRAWFORD

The Advertising Standards Authority has decided to investigate complaints about Sainsbury s press ad, which claims it is the first major supermarket to have eliminated genetically modified food from its own-brand products.

Converse outlines radical redesign for sport shoes

26 Aug 1999 | by BEN ROSIER

Converse, the iconic sports shoe brand, is launching a range of footwear across Europe containing a pioneering technology which it claims makes the shoes lighter than competitors products.

Briefs

19 Aug 1999 | by ALEXANDRA JARDINE

Ford and Dr Martens are sponsoring a link-up between homeless charity Shelter and the football community. Strip 4 Shelter, which takes place on September 24, asks participants to pay pounds 2 to wear their favourite football strip to work or school. The event has been arranged by through-the-line agency...

Dr Martens unveils new sports footwear range

19 Aug 1999 | by ALEXANDRA JARDINE

UK footwear firm Dr Martens is to take on global shoe giants such as Nike and Adidas with a new trainers-to-clothing brand called Wear:Aer.

Levi’s Sta-Prest range

19 Aug 1999 | by BEN ROSIER

Flat Eric, the yellow puppet credited with making Levi s cool again, returns to TV sets this month in a second campaign for the company s Sta-Prest range. The five new ads, created by agency Bartle Bogle Hegarty, show Eric and his human partner, Angel, on the run from the authorities.

DIRECT: Briefs

19 Aug 1999 | by IAN DARBY

Holiday firm Pontin s has appointed WWAV Rapp Collins North to develop a direct marketing strategy. WWAV is charged with creating a campaign to keep existing customers and win new ones. Direct mail will be used to maintain a regular dialogue with customers.

ABC FIGURES: Women’s glossies still lack sparkle

19 Aug 1999 | by TONY SCOULLER

The market for women s glossy magazines appears to have recovered from its 14% slump in January - but only just. An increase of 1.4% in the market as a whole failed to hide the fact that most of the big titles declined in circulation.

CAREERS: Movers

19 Aug 1999

John Drury has joined London Arena as marketing director. He was formerly sales and marketing manager at Wembley Arena.

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