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Fashion, beauty, relationships, health, fitness, careers. Daniel Ligani, associate publisher of the US magazine, Mademoiselle, is listing the title s basic editorial menu. It s not very different from other women s magazines and that seems to sum up Mademoiselle.
Few things can compare to the satisfaction of watching an ad that uses elements that have been around for years, combining them in a totally new and refreshing way.
Shoppers in London s Great Portland Street were treated to an eyeful last week after Grey won the Jockey account and decided to exhibit its new wares. Scantily clad models showed little more than bare-faced cheek as they showcased Jockey s charms in Grey s front windows, much to the appreciation of...
Laura Ashley has parted company with WCRS, the agency it appointed in February, and has handed its pounds 1m relaunch account to Interbrand Newell and Sorrell.
WebBaby.co.uk, a new web site selling premium baby products and brands online, launches this week through internet company Mazware. It will sell items such as Tomy toys, upmarket European babywear and organic baby food, and is talking to a major internet service provider about a marketing tie-up.
Worth Global Style Network, the world s biggest online fashion news service, is launching a multi-million pound US and UK direct marketing campaign to attract new users.
As Adidas s head of communications, Rod Connors, prepares to join its arch rival Nike as UK marketing director (Marketing, October 14), it seems an opportune time to look at the Nike brand s shifting image.
New PHD has held on to Adidas s pounds 10 million UK TV buying account following a head-to-head pitch against the incumbent on the sportswear giant s continental business, Carat.
Tommy Hilfiger has kicked off a pan-European review of its pounds 8 million media planning and buying arrangements and plans to centralise media across brands and territories.
SILVER AWARD Title: Subliminal advertising experiment Agency: TBWA GGT Simons Palmer Client: Stephen Marks, chairman and chief executive, French Connection Creative Director: Trevor Beattie Art Director: Bil Bungay Copywriter: Trevor Beattie Typographer: Doug Foreman Photographer: Blaise Reutersward...
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