11 Nov 1999
| by BEN ROSIER
Nautica, the US casualwear brand, has appointed its first head of
European marketing as the company seeks to relaunch its brand in Europe
next year.
11 Nov 1999
| by BEN ROSIER
Jungle.com, the internet retailer, has reported sales of more than
pounds 2m since its launch in August this year. The site, which sells
computer equipment, software, music and videos has 100,000-plus
registered members and says about 36,000 people have now bought goods on
the site. The web address...
05 Nov 1999
| by LISA CAMPBELL
WCRS has produced its first TV branding campaign for Debenhams
since it picked up the pounds 6 million account last year.
05 Nov 1999
| by LISA CAMPBELL
Harrods is taking its merchandise to American consumers with the
launch of harrods.com, which will be backed by a dollars 3 million TV
and print campaign devised by Leagas Delaney London.
Dressmart, the online clothing store offering designer brands to
cash-rich but time-poor men, has chosen M&C Saatchi and its Walker Media
associate to spearhead its launch into the UK.
The US menswear brand, Nautica, has appointed Optimedia to handle
its pan-European media account and is talking to agencies about a
creative brief as it prepares to roll out into Europe.
05 Nov 1999
| by LISA CAMPBELL
Long-legged girls bouncing on spacehoppers are the stars of Pretty
Polly s latest hosiery ad by TBWA GGT Simons Palmer.
04 Nov 1999
| by ALEXANDRA JARDINE
Value clothing group Matalan is in talks with leading London ad
agencies about a TV campaign to increase awareness of its brand. The
group plans to become the UK s second-biggest clothing retailer, behind
Marks & Spencer.
04 Nov 1999
| by BEN ROSIER
UDV-owned spirits brand Jack Daniels is to extend its brand into
clothing with the launch of a men s fashion range next year.
04 Nov 1999
| by BEN ROSIER
Lands End, the US direct-sell clothing retailer, is to launch its
first e-commerce site in the UK next week. The site will feature special
software which allows pairs of consumers to shop together online,
regardless of their location.