Nike steps in as Reebok quits after Olympics row
16 Dec 1999 | by IAN DARBY
Nike, the sportswear giant, is to replace its rival Reebok as sponsor of the Sydney Olympic Games next year.
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Burton ads go to WARL as it moves away from Grey
16 Dec 1999 | by ALEXANDRA JARDINE
Burton, the Arcadia Group-owned menswear retailer, has handed its only TV ad campaign for this year to Willox Ambler Rodford Law, in a move which puts a question mark over its relationship with Grey Advertising.
NEW MEDIA - Top Shop site set to offer CDs in link with Universal
16 Dec 1999 | by BEN ROSIER
Top Shop/Top Man, the Arcadia-owned fashion store chain, is revamping its web site to support a tie-up with Universal Music.
CAREERS: Movers
02 Dec 1999 | by CONOR DIGNAM
Stephanie Knowles has been promoted from retail marketing director to sales and marketing director (retail) at Akzo Nobel. Rob Burton, previously retail sales director, will become sales and marketing director (trade).
Coke and Marlboro Man voted 20th century’s brand heroes
25 Nov 1999 | by JANE BAINBRIDGE
Coca-Cola has been voted the brand of the century by Marketing s panel of experts in our celebration of the best of marketing over the past 100 years.
Stop Press
25 Nov 1999 | by ANNE-MARIE CRAWFORD
Graham Hinton has been axed as chairman of Bates UK, ending weeks of speculation about his future at the troubled agency. His replacement is Toby Hoare, who was chief executive of Young & Rubicam until its merger with Rainey Kelly Campbell Roalfe.
Hilfiger pounds 10m account awarded to Optimedia
25 Nov 1999 | by ANNE-MARIE CRAWFORD
Tommy Hilfiger has handed its pounds 10m media planning and buying account to Optimedia, following a six-week review.
Research reveals top three brands for UK managers
25 Nov 1999 | by IAN DARBY
Research by the Value Engineers has revealed the brands that UK s brand managers would most like to manage, and which are the turn-offs.
EDITORIAL: Century’s winners have succeeded in keeping promises
25 Nov 1999 | by CONOR DIGNAM, Editor
What do Coca-Cola, Nike s swoosh and Forrest Mars all have in common?
The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century
25 Nov 1999 | by JANE BAINBRIDGE
BRAND OF THE CENTURY: COCA-COLA
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