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Burton ads go to WARL as it moves away from Grey

16 Dec 1999 | by ALEXANDRA JARDINE

Burton, the Arcadia Group-owned menswear retailer, has handed its only TV ad campaign for this year to Willox Ambler Rodford Law, in a move which puts a question mark over its relationship with Grey Advertising.

Joshua shortlisted for six categories in DMA Awards

04 Nov 1999 | by BEN ROSIER

Joshua tops the list of agencies nominated for this year s DMA/Royal Mail awards, with shortlisted entries in six categories.

Laura Ashley ads go to Interbrand

21 Oct 1999 | by ALEXANDRA JARDINE

Laura Ashley has parted company with WCRS, the agency it appointed in February, and has handed its pounds 1m relaunch account to Interbrand Newell and Sorrell.

Briefs

21 Oct 1999 | by ALEXANDRA JARDINE

WebBaby.co.uk, a new web site selling premium baby products and brands online, launches this week through internet company Mazware. It will sell items such as Tomy toys, upmarket European babywear and organic baby food, and is talking to a major internet service provider about a marketing tie-up.

DIRECT: DM campaign for fashion web site to increase visits

21 Oct 1999 | by PAUL WHITFIELD, Reporter, Marketing

Worth Global Style Network, the world s biggest online fashion news service, is launching a multi-million pound US and UK direct marketing campaign to attract new users.

Stop Press

14 Oct 1999 | by IMELDA MICHALCZYK

The Walt Disney Company is losing Andrew McLean, its head of advertising and media in Europe, to media agency The Media Edge. Walt Disney declined to comment on who would head the division when McLean leaves at the end of October, but it is understood that Disney will restructure as a result.

Stop Press

16 Sep 1999 | by BEN ROSIER

Daihatsu is understood to be reviewing its pounds 5m advertising business, following the announcement last week that the FCB and Bozell networks are to merge. The account is handled by Banks Hoggins O Shea FCB, but a conflict of interests has emerged because Bozell is the global agency for Chrysler.

Stop Press

02 Sep 1999 | by IAN DARBY

Cartoon Network has appointed Claydon Heeley International to handle its UK direct marketing. The agency came out top after a four-way pitch to produce a series of direct programmes for the network s estimated eight million households.

Stop Press

26 Aug 1999 | by ANNE-MARIE CRAWFORD

The Advertising Standards Authority has decided to investigate complaints about Sainsbury s press ad, which claims it is the first major supermarket to have eliminated genetically modified food from its own-brand products.

DIRECT: Briefs

19 Aug 1999 | by IAN DARBY

Holiday firm Pontin s has appointed WWAV Rapp Collins North to develop a direct marketing strategy. WWAV is charged with creating a campaign to keep existing customers and win new ones. Direct mail will be used to maintain a regular dialogue with customers.

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