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Initiative and CIA to battle for Calvin Klein prize

25 Sep 1998 | by HARRIET GREEN

Calvin Klein is preparing to launch a winner-takes-all pan-European media pitch and is lining up its two incumbents, CIA Medianetwork and Initiative Media, to fight for the pounds 60 million account.

Armani to monopolise Guardian ads

25 Sep 1998 | by ANNA GRIFFITHS

Giorgio Armani has chosen the Guardian newspaper for its first UK solus advertising campaign.

Shoe shop Ravel set for ad drive

24 Sep 1998 | by STEVE BELL

Fashion shoe retailer Ravel is seeking its first advertising agency in a bid to move its marketing focus beyond in-store promotions.

MEDIA: GUS to review pounds 6m media job

24 Sep 1998 | by ANNE-MARIE CRAWFORD

Great Universal Stores, the home shopping market leader, is reviewing its pounds 6m TV planning and buying account in a bid to increase its share of the direct catalogue sector.

MEDIA: Channel 5 to air FHM Collections fashion ’special’

24 Sep 1998 | by ANNE-MARIE CRAWFORD

Top lads mag FHM has struck a deal with Channel 5 to launch a masthead programme for its new spin-off title, FHM Collections.

MARKETING MIX: Brand manager of the week

24 Sep 1998 | by TIM AMBLER

Your greatest work achievement to date? Gaining an international transfer very early in my career to run the biggest detergent brand in Australia and making a success of it.

Branson fails to win public over to Virgin brands

17 Sep 1998 | by JAMES CURTIS

Consumers are becoming increasingly indifferent to the Virgin brand and to Richard Branson himself. They are particularly unimpressed by two of the group s latest ventures - Virgin clothes and Virgin Vie cosmetics.

Evans updates image

17 Sep 1998 | by BINNUR BEYAZTAS

Evans, the outsize-clothing retailer, has invited advertising agencies to pitch for a press campaign in a bid to improve its image in the face of increasing competition from rival stores.

EDITORIAL: Public dispassion signals end of an affair with Virgin

17 Sep 1998

Richard Branson s love affair with the UK public may be coming to an end. There is growing evidence, not least in our exclusive poll this week (Focus, page 32), that consumers are becoming indifferent to the Virgin brand and to Branson himself.

Diadora gets Juice

17 Sep 1998

Diadora, the sports shoe brand, has appointed Juice as its advertising agency following a review. The account is worth pounds 1m, and a through-the-line campaign is currently under development.

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