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STOP PRESS

30 Apr 1998 | by DANNY ROGERS

National Savings has appointed direct marketing agency Evans Hunt Scott to work alongside the brand s current DM agency GGT Direct.

Virgin Cinemas to offer ads on foyer television

30 Apr 1998 | by LISA CAMPBELL

Virgin Cinemas is to offer advertisers the chance to target cinema-goers via a new TV service, which will be broadcast on monitors in all its foyers.

Freemans picks WCRS to launch designer range

30 Apr 1998 | by LISA CAMPBELL

Freemans has appointed WCRS to handle the launch of an upmarket catalogue brand later this year, which will not carry the Freemans name.

G-Shock winds up for pounds 5m push

30 Apr 1998 | by BINNUR BEYAZTAS

Casio has signed up advertising agency Doner Cardwell Hawkins to develop a pounds 5m ad campaign aimed at distancing its trendy G-Shock watch from the rest of its range and making Casio the UK s biggest watch brand by the end of the year.

Gap

30 Apr 1998 | by BINNUR BEYAZTAS

Clothes brand Gap is to advertise its khakis on television for the first time. The campaign, which was created in-house, breaks on May 4.

ISP gold winner Biggart Donald opens in London

30 Apr 1998 | by LUCY BARRETT

Glasgow-based agency Biggart Donald swept the board at last Friday s Institute of Sales Promotion Awards, winning 15 awards including four golds.

AGENDA: Brief encounter with M&S - Despite the buoyant state of the lingerie sector, Pretty Polly’s underwear launch will be battling against the might of the Marks & Spencer empire. Lexie Goddard asks if there is space in the market f

30 Apr 1998 | by LEXIE GODDARD

Pretty Polly managing director Brian Duffy is bullish and optimistic about expanding his hosiery brand into the pounds 340m lingerie market (Mintel), as revealed in Marketing last week. He is lining up the same marketing team that worked magic with Wonderbra to launch a range of briefs and, six months...

Grey put on alert as Ben Sherman talks to rival ad agencies

24 Apr 1998 | by KAREN YATES

Ben Sherman, the men s fashion retailer, is speaking to advertising agencies about its pounds 2 million creative account.

Diesel owner Rosso wins Cannes award for best advertiser

24 Apr 1998 | by JOHN TYLEE

The Cannes International Advertising Festival has named Renzo Rosso, the chairman and founder of the fashion group, Diesel, as its Advertiser of the Year for 1998.

LEE CLOW: TBWA Chiat/Day’s Creative Guru - Lee Clow became the creative director of Chiat/Day in 1977 and has been its guiding force ever since. He talks to Caroline Marshall about Jay Chiat, TBWA, St Luke’s, Apple and winning Levi&rsquo

24 Apr 1998 | by CAROLINE MARSHALL

TBWA Chiat/Day s think different campaign for Apple Computer salutes the crazy ones, the rebels, the troublemakers, the ones who see things differently . It could easily have been written about Lee Clow, the chairman of the agency and worldwide creative director of TBWA International.

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