27 Mar 1998
| by STEFANO HATFIELD, editor of Campaign
Silver Award
Title: Crash
Agency: Bartle Bogle Hegarty
Client: Fiona Davis, marketing director, Wallis
Creative Directors: Bruce Crouch, Graham
Watson
Art Directors: Steve Hudson, Victoria Fallon
Copywriters: Steve Hudson, Victoria Fallon
Typographer: Andy Bird
Photographer: Bob Carlos-Clarke...
27 Mar 1998
The Campaign Press Awards reward the best British advertising whose
success relies on creative excellence that reflects key brand
values.
27 Mar 1998
| by GORDON MACMILLAN
Anheuser-Busch has taken its media planning and buying in-house in
some international markets to form Busch Media Group. Busch already
handles its own media in the US, and South America and Eastern Europe
will be the next markets to change. The UK is unaffected by the move at
present and BMP Optimum...
27 Mar 1998
| by ANNA GRIFFITHS
The fashion chain, Sisley, has come into conflict with poster
watchdogs with its latest ad, which shows two women in a clinch on the
point of kissing.
27 Mar 1998
| by JOHN OWEN
Bartle Bogle Hegarty launches a pan-European TV and cinema
commercial for Levi s Dockers this Saturday, which continues the
non-iron theme of its debut ad last year.
19 Mar 1998
| by ANDREW MCINTOSH, Research and Intellige
The difficulty of designing an outstanding logo has now been
conveyed to me. It has taken decades for a logo to break through the
glass ceiling of brand building, clamber up the greasy pole of
indifference and fly defiantly and proudly above all else around it. But
for me, this is what the Tommy Hilfiger...
13 Mar 1998
GOLD WINNER
Client: Nike
Product: Nike Football
Title: Parklife
Agency: TBWA Simons Palmer
Production Company: Academy
Director: Jonathan Glazer
Lighting Cameraman: Ivan Bird
Producer: Nick Morris
Account Director: Peter Bracegirdle
Writer: Tony Malcolm
Art Director: Guy Moore
Agency Producer:...
Nike, the market-leading US sportswear giant, is to slash its
pounds 9m UK advertising budget after issuing its second profit warning
statement in two months.