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Levi’s launches global ads to promote Aids awareness

27 Nov 1998 | by ELEANOR TRICKETT

Levi Strauss is launching what it claims is the first global public service campaign next week, with a series of four short films to mark World Aids Day on 1 December.

CAMPAIGN MEDIA AWARDS 1998: The Capital Advertising Award - Best Use of Radio - Nike, Running Radio

27 Nov 1998

Nike, running radio

Tobacco spin-offs face new curb

26 Nov 1998 | by DANNY ROGERS

Tobacco brand extensions will have to apply for a licence to trade under new plans being drawn up by the government to ensure they are not covert cigarette advertising.

Fashionable Vodafone

19 Nov 1998 | by IAN DARBY

Vodafone has announced a sponsorship deal with The Clothes Show Live 1998. Vodafone will sponsor the event s For Men Arena and catwalk.

Levi’s in cause-related campaign

19 Nov 1998

Levi-Strauss is launching its latest cause-related marketing initiative this week, which will promote a safe-sex message to young people ahead of World Aids Day on December 1.

MEDIA CASE STUDY: NIKE ’RUN LONDON’

19 Nov 1998 | by BINNUR BEYAZTAS

Client: Nike Campaign: Nike Run London Agencies: Nike worked with the Guardian s Integrated Solutions Unit Timescale: Distributed with The Guardian on November 14 but part of an integrated campaign running between November 8 and December 13 Budget: Undisclosed The Brief

NEW MEDIA: Knickerbox on the net

19 Nov 1998 | by BINNUR BEYAZTAS

Knickerbox, the underwear retailer, is preparing to sell its products online for the first time. The site, which is to launch in December, will first be used as a promotional tool for different products, and update consumers on new products.

NEW MEDIA CHOICE: PAUL SMITH

19 Nov 1998 | by SIMON R THOMPSON, Marketing director, T

Site: Paul Smith Where to find it: www.paulsmith.co.uk

MARKETING MIX: That was the week that was ..

19 Nov 1998 | by JAMES CURTIS

15 years ago: The Milk Marketing Board announces that canned milk could be the next weapon in its fight to halt declining milk consumption; Diet Pepsi with added Nutrasweet arrives in the UK only two months after the DHSS s controversial decision to approve the new food and drink additive; Bass announces...

Risque lingerie chain returns to advertising with Barrett Cernis

13 Nov 1998 | by ELEANOR TRICKETT

Agent Provocateur, the London chain of stores specialising in exotic lingerie, is returning to advertising after three years with a promise not to repeat the soft-porn tactics of previous campaigns.

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