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Nike is launching its first campaign through Wieden s London office next week with a series of ads which aim to get Londoners running.
Pretty Polly is launching its new range of knickers, Pretty Polly Niks, with a campaign that aims to define the ideal bottom in the same way that Wonderbra defined the ideal cleavage.
Racing Green, the fashion brand which pioneered the preppy look among the UK s young upwardly mobiles, is starting a major direct marketing initiative as part of a repositioning exercise.
VIRGIN CLOTHING
Adidas has shown Paul Gascoigne the red card by terminating a pounds 2.5m sponsorship deal with the wayward soccer star.
Clarks Shoes is targeting 10,000 mothers with a pilot reward scheme in the North-east. Soulmates, developed with Tequila London, will try to cross-sell adult shoes to mothers shopping for their children. Rewards include discount vouchers, magazine subscriptions and family days out.
Levi s is to sponsor a second series of South Park on Sky One from November 8.
Site: Ted Baker
- Leagas Delaney, San Francisco, is set to launch Adidas's new US 20 million ( 12 million) campaign this week, featuring four basketball stars. The campaign breaks with an ad featuring Los Angeles Lakers' star Kobe Bryant. It will pit Adidas up against rival Nike, which is readying itself for a new...
- Leagas Delaney, San Francisco, is set to launch Adidas's new US 20 million ( 12 million) campaign this week, featuring four basketball stars. The campaign breaks with an ad featuring Los Angeles Lakers' star Kobe Bryant. It will pit Adidas up against rival Nike, which is readying itself for a new...
