Saatchis’ Lycra push
19 Dec 1998 | by STEVE BELL
Textiles giant DuPont has appointed Saatchi & Saatchi to stretch the appeal of its Lycra brand into new sectors.
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STOP PRESS
19 Dec 1998 | by NEILL DENNY
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.
Lee jeans appoints PR
19 Dec 1998 | by LISA CAMPBELL
VF Jeanswear has appointed Ketchum Life to handle PR for Lee jeans. The account was previously held by Jackie Cooper PR. Ketchum was appointed without pitch by VF s new marketing and PR controller, Mariella Gambardella.
REVIEW: Marketing and advertising news in the week’s press
18 Dec 1998 | by CLAIRE BEALE
Coca-Cola s famous neon sign in Piccadilly Circus has been dramatically redesigned. Digital technology will now allow the display to accommodate weather-sensitive imagery. XTV, the design arm of Tele-Cine, used new video effects to simulate wind distortion and water droplets in the sign. Weather sensors...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency Ogilvy & Mather.
Budweiser ad tops youth survey
17 Dec 1998 | by DANNY ROGERS
Michael Owen is hot, Tony Blair is not, and an ad featuring frogs saying Bud-Wei-Ser was the ad of the year, according to a poll of young consumers.
Saatchis scoops dollars 30m Lycra task
11 Dec 1998 | by MICHELE MARTIN
Saatchi & Saatchi has won the dollars 30 million global DuPont Lycra business from Young & Rubicam.
Saatchi wins $30m global DuPont Lycra business
09 Dec 1998
- Saatchi 30m global DuPont Lycra business from Young & Rubicam.
Saatchi wins $30m global DuPont Lycra business
09 Dec 1998
- Saatchi 30m global DuPont Lycra business from Young & Rubicam.
OPINION: TURKEY OF THE WEEK
04 Dec 1998 | by ANNA GRIFFITHS
Mairi Clark picks the press ad for RemRem watches in this month s Dazed Is suicide becoming the new sado-masochism or what? I like the concept that time is valuable, but how can you write a slogan like Why kill time, when you can kill yourself? and then pretend that the watches are a tribute to life?
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