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STOP PRESS

Coca-Cola in Atlanta has appointed Tom Long as vice-president director of strategic marketing, responsible for building global brand strategy across all Coca-Cola brands. He reports to Charles Frenette, chief marketing officer.

Asda launches cable TV home-shop shows

Asda this week becomes the first UK retailer to launch its own branded TV programmes to see how British consumers react.

Should we all go barefoot for our children’s sake?

This is a serious column about individual responsibility and socks.

CAMPAIGN DIARY: Naseem’s boast rings hollow after WBO bout

There s an old adage that says you should be wary of blowing your own trumpet, which maybe someone should have pointed out to the WBO world featherweight champion, Prince Naseem Hamed.

JOOP! moves European media buying into BBDO

- JOOP!, the newly acquired clothing-to-fragrances subsidiary of the Hamburg based company, Wunsche, has appointed the Dusseldorf-based BBDO agency to its estimated 15 million European media buying account.

JOOP! moves European media buying into BBDO

- JOOP!, the newly acquired clothing-to-fragrances subsidiary of the Hamburg based company, Wunsche, has appointed the Dusseldorf-based BBDO agency to its estimated 15 million European media buying account.

Starcom wins $80m Sara Lee US media buying business

- Sara Lee has appointed Starcom Media, part of Leo Burnett, to its 80 million ( 48 million) US media buying business following a four way competitive pitch.

Starcom wins $80m Sara Lee US media buying business

- Sara Lee has appointed Starcom Media, part of Leo Burnett, to its 80 million ( 48 million) US media buying business following a four way competitive pitch.

Nike mocks trendy Londoners with W&K runner spots

Nike is launching its first campaign through Wieden s London office next week with a series of ads which aim to get Londoners running.

TBWA launches Pretty Polly knickers

Pretty Polly is launching its new range of knickers, Pretty Polly Niks, with a campaign that aims to define the ideal bottom in the same way that Wonderbra defined the ideal cleavage.

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