Asda launches cable TV home-shop shows
12 Nov 1998 | by STEVE BELL
Asda this week becomes the first UK retailer to launch its own branded TV programmes to see how British consumers react.
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Coca-Cola in Atlanta has appointed Tom Long as vice-president director of strategic marketing, responsible for building global brand strategy across all Coca-Cola brands. He reports to Charles Frenette, chief marketing officer.
Asda this week becomes the first UK retailer to launch its own branded TV programmes to see how British consumers react.
This is a serious column about individual responsibility and socks.
There s an old adage that says you should be wary of blowing your own trumpet, which maybe someone should have pointed out to the WBO world featherweight champion, Prince Naseem Hamed.
- JOOP!, the newly acquired clothing-to-fragrances subsidiary of the Hamburg based company, Wunsche, has appointed the Dusseldorf-based BBDO agency to its estimated 15 million European media buying account.
- JOOP!, the newly acquired clothing-to-fragrances subsidiary of the Hamburg based company, Wunsche, has appointed the Dusseldorf-based BBDO agency to its estimated 15 million European media buying account.
- Sara Lee has appointed Starcom Media, part of Leo Burnett, to its 80 million ( 48 million) US media buying business following a four way competitive pitch.
- Sara Lee has appointed Starcom Media, part of Leo Burnett, to its 80 million ( 48 million) US media buying business following a four way competitive pitch.
Nike is launching its first campaign through Wieden s London office next week with a series of ads which aim to get Londoners running.
Pretty Polly is launching its new range of knickers, Pretty Polly Niks, with a campaign that aims to define the ideal bottom in the same way that Wonderbra defined the ideal cleavage.