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Tobacco spin-offs face new curb

Tobacco brand extensions will have to apply for a licence to trade under new plans being drawn up by the government to ensure they are not covert cigarette advertising.

Fashionable Vodafone

Vodafone has announced a sponsorship deal with The Clothes Show Live 1998. Vodafone will sponsor the event s For Men Arena and catwalk.

Levi’s in cause-related campaign

Levi-Strauss is launching its latest cause-related marketing initiative this week, which will promote a safe-sex message to young people ahead of World Aids Day on December 1.

MEDIA CASE STUDY: NIKE ’RUN LONDON’

Client: Nike Campaign: Nike Run London Agencies: Nike worked with the Guardian s Integrated Solutions Unit Timescale: Distributed with The Guardian on November 14 but part of an integrated campaign running between November 8 and December 13 Budget: Undisclosed The Brief

NEW MEDIA: Knickerbox on the net

Knickerbox, the underwear retailer, is preparing to sell its products online for the first time. The site, which is to launch in December, will first be used as a promotional tool for different products, and update consumers on new products.

NEW MEDIA CHOICE: PAUL SMITH

Site: Paul Smith Where to find it: www.paulsmith.co.uk

MARKETING MIX: That was the week that was ..

15 years ago: The Milk Marketing Board announces that canned milk could be the next weapon in its fight to halt declining milk consumption; Diet Pepsi with added Nutrasweet arrives in the UK only two months after the DHSS s controversial decision to approve the new food and drink additive; Bass announces...

Risque lingerie chain returns to advertising with Barrett Cernis

Agent Provocateur, the London chain of stores specialising in exotic lingerie, is returning to advertising after three years with a promise not to repeat the soft-porn tactics of previous campaigns.

MGM triumphs over Carat in FCUK pitch for #2m media task

Manning Gottlieb Media has emerged triumphant in a secret two-way pitch against Carat for the French Connection media planning and buying account.

APL and Initiative net Timberland account

Timberland, the outdoor shoes and clothing company, has appointed Ammirati Puris Lintas to handle its integrated advertising account.


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